“If content is king, then conversion is queen.”

– Jon Munsell

Monday, January 30, 2017

Stella: Wood Fired Bistro

Posted By: Patti Salas - Monday, January 30, 2017

We were welcomed by Stella’s inviting interiors that reflect their cooking technique – making use of natural wood.

Chef Arghie, Stella’s Executive Chef, prepared a variety of light yet flavourful dishes for us - mostly seafood.

We started with their Calamari Frito (275php) which is the best we have tasted yet. Unlike the other Calamari that requires a mayo dip, Stella’s is served with squid ink aioli and fresh lime which makes it savoury.

New on Stella’s menu is another best selling appetizer – Piri Piri Chilean Mussels (550php). I must say this is my favorite because of its perfect blend of ingredients.

Ancient Four Grain (320php) is another newbie in their menu but it’s also a best seller. It doesn’t taste like your ordinary salad. It’s sweet because of the passion fruit yogurt vinaigrette in it so it doesn't feel like you're eating greens.

We also tried one of their famous wood-fired pizzas – Garlic Bianca (350php). If you love garlic as much as I do, you should try this.

Stella’s Roasted Seafood “Firecracker” Fussili (395php) is also our favourite. For me, this pasta is a complete package – perfect flavour, perfect toppings, with that kick of spiciness.

Chef Arghie served us with an unusual main dish – Sesame & Herb Crusted Tuna Loin (495php). It is served medium rare yet crispy on the outside. It reminds me of my favourite tuna sashimi but this time, there’s a big twist in it. It’s served with red pepper humus which made it perfectly flavourful.

The dessert they served us is the biggest surprise we got. Looking at their Warm Chocolate Raspberry Cake (295php), it just looks like an ordinary chocolate cupcake served with chocolate ice cream and caramel crumble. But I was wrong. It isn’t caramel but fish sauce crumble! Have you ever imagined fish sauce in your dessert? Well, I didn’t. All the elements in this dish made it taste wonderful.

For their drinks, Stella serves a variety of wine and champagnes by the bottle or glass.

Stella is a great place to dine with your family and friends. I would also recommend it as a dating place. What’s good about its location is that it’s just beside Rocket Room which is an ideal place to have good drinks and good music. So, if you want to switch from a casual dining to a chill evening, you just have to hop across the other room.

Stella is located at the Ground Floor Level of Bonifacio High Street Central, Bonifacio Global City, Taguig.

OPERATING HOURS: 11:00am to 12:00mn daily
LOCATION: Ground Floor Level, Bonifacio High Street Central, Bonifacio Global City, Taguig

Contact No.: +632-621-3222
Facebook: www.facebook.com/stella.rocketroom 
Twitter: @stellarocket

Photo credits: John Edward Amar

Friday, January 27, 2017

How fresh graduates Kyle Pavon and Bettina Someros landed in Group M

Posted By: Patti Salas - Friday, January 27, 2017
Bettina Someros, Media Planner/Buyer, Mediacom and Kyle Pavon, Community Manager, MEC

For fresh graduates like me, it is always a struggle to get that first job. The problem is always lacking work experience which is quite funny because how can we have a minimum of 2 years related work experience when we have just finished studying? Luckily, this was not the case for Kyle Pavon and Bettina Someros who both just graduated last year.

Kyle studied at De La Salle University, Manila. She wanted to take a business-related course but also wanted a touch of arts in it. For this reason, she ended up taking Advertising Management. At present, Kyle is a Community Manager at MEC. Basically, her task is to think of content that is timely. According to her, it’s quite a challenge that she has to always be updated with everything that is happening because that is where her ideas will emanate from. “For example, today, Miss Universe is trending. So, I have to think of contents that are connected to that event so that it will be relevant to the target market.” Kyle said.

Bettina, on the other hand, has always been fascinated with media. This is why she took up Communications Research at the University of the Philippines, Diliman. At present, she is a Media Planner/Buyer for Mediacom.

Kyle and Bettina belong to the second batch of Media ManTra, a Group M-initiated program for fresh graduates who are aspiring to be part of their company. It is a 12-week graduate trainee program designed to be the foundation that prepares young and bright talents to become the future leaders of the ever-changing media industry.

Second batch of Media ManTra

Media ManTra is internationally recognized. Every Group M company worldwide offers this training program. In other countries, it is called Media Masters. Fresh graduates can either apply for the program or be offered to undergo it when they apply in Group M. Before getting accepted for the training program, one will have to undergo a series of interviews with the heads of the different Group M agencies. In the Philippines, there are six – Mindshare, MEC, Mediacom, Maxus, Xaxis, and Moven. The only difference between these Group M agencies are the accounts they handle.

Kyle and Bettina shared their experiences as part of Group M’s Media ManTra. According to them, there were a lot of team building activities that helped them increase their knowledge on a lot of things. They are very happy to be part of Media ManTra. It was a great opportunity for them because they were able to learn a lot before actually working for the company. They encourage students to apply for the program since it will be of great help to address the industry-academe gap in the Philippines.

From former students who are just fascinated with media, Kyle and Bettina are now among the people who now have a rewarding career in this industry. “Today, we unconsciously analyze ads already. Before, we only react to ads like if the song is nice or the story is good but now, we’re more technical about it.” Kyle shared.

Kyle and Bettina said that they are happy with where they are now. They are excited for the farther places they can go to – all thanks to Media ManTra.

Monday, January 16, 2017

OOH Manager Andre Abad - A Man of Passion

Posted By: Patti Salas - Monday, January 16, 2017
Andre Abad, OOH Manager, Starcom Mediavest Group

Recently, I met a fellow Thomasian by the name of Andre Abad, an OOH Manager at Starcom Mediavest Group.

Coming from a family whose head of the household practices law, Andre, being the eldest son, was under the impression of having to follow his father's footsteps. As a result, he ended up taking Literature at the University of Santo Tomas as preparation for law school’s massive amount of readings. He then decided to shift to Communication Arts where he found his interest in accounts and media planning. Then, in 2009, he joined Starcom. Currently an OOH Manager, Andre still enjoys doing media planning and buying where he handles more than 10 brands altogether.

But just when you thought Andre’s work is toxic, he still finds time for what he truly loves – sports and cars. He makes sure he gets to play basketball even on weekdays as well as running. He also surfs occasionally.

His love for cars makes him want to venture into auto detailing. He says it’s his God-given talent and I must say it’s true. He has shown me his “babies” and they all look brand new regardless of how old they are.  It’s almost as if I can do my makeup in front of his car doors. And just when I thought I was OC, Andre is on a whole new level of OC-ness. “When you do something, be passionate about it.” he said. “I really pay attention up to the last detail. Even when I do media, that’s the most important thing. That’s the level of my OC-ness.” he added.

I asked him: “Isn’t your work toxic? How come you’re still able to do all of these?” And he answered:
“When you work, you look for challenge. You don’t look for work that’s petiks (lax) because when you don’t do anything, you’re just wasting your talent. When there’s downtime, I always feel that what the company is paying me is not being maximized so I always look for things to do… It’s my wanting to stay really busy that keeps me sharp.”

With this principle of Andre’s, he was able to prove one advertising/media stereotype wrong and that is rendering overtime to be considered great at what you do. According to Andre, it is true that media work entails having to work long hours There’s no doubt about that but he believes that “when you’re able to enjoy your after office hours while delivering quality work, that speaks highly of your capabilities.”

During the course of our conversation, I saw his passion that brought him to where he is now. It’s what keeps him going and makes him happy. “Actually, I won’t be here for seven years if I’m not happy. This job has given me almost everything that I have – learnings, friends, connections. It has made me a better person.” he concluded.

An achiever at such a young age, Andre imparts wisdom with this quote:
“When you decide to pursue something, make sure there is passion and dedication to be good at what you do. Celebrate the positives while treating failures as motivation to get better. This way, you get to enjoy both life and your craft more.”

Monday, January 9, 2017

Brillante Mendoza’s films to air in TV5

Posted By: Karlo Simon - Monday, January 09, 2017

TV5 collaborated with the acclaimed director Brillante Mendoza for its newest offering, “Brillante Mendoza Presents”.

Brillante Mendoza Presents is a first for the Philippines free television. It is a made-for-television movie exclusively made for TV5. It airs once a month starting January 21, 2017. 

Brillante Mendoza is known for films that reflect real happenings in the society nowadays; so expect that Brillante Mendoza Presents will also have the same kind of storytelling. 

Tune in to TV5 for more updates on this new program.

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