“If content is king, then conversion is queen.”

– Jon Munsell

Friday, December 23, 2016

Advertisers, Major TV Networks sign as co-broadcasters of the 65th Miss Universe

Posted By: Karlo Simon - Friday, December 23, 2016

Philippines’ major TV networks, signed as co-broadcasters of the 65th Miss Universe.

Just recently, ABS-CBN and Solar Entertainment signed a contract that allows the Kapamilya network to air the international pageant live. 

This is a big deal for TV networks because, for decades, Miss Universe has been the Super Bowl counterpart in the Philippines. The world stops and the country turns into a pageant stage every time the most beautiful day in the universe arrives. The fad even more intensified when Pia Wurtzbach snagged the most coveted crown last year.

This fascination of Filipinos on beauty pageants got the attention of advertisers. Just like Super Bowl, Miss Universe is one of the most compelling spaces for advertisers. Companies spend so much just to get a commercial spot during the TV event. They go all out, pulling stunts to successfully associate their brand to the big international pageant. Also, obviously, the Miss Universe spot has a broad reach which makes it stands out as a marketing platform.

So what brands will earn a spot in next year's biggest event? See it yourself on January 30. 

Thursday, December 22, 2016

Local TV shows to watch out for in 2017

Posted By: Patti Salas - Thursday, December 22, 2016

Philippine TV network giants are expected to make it big again with the lineup of shows they have for 2017.

Here's a list of the upcoming TV shows next year:


Your Face Sounds Familiar: Kids (ABS-CBN)

The musical competition will be back in 2017. This time, 8 kiddie celebrity performers will be part of it. The pool of judges includes Megastar Sharon Cuneta, Mr. Pure Energy Gary Valenciano, and new Kapamilya singer-songwriter Ogie Alcasid.

Don’t miss the premiere of “Your Face Sounds Familiar: Kids” in January 7, 2017. For updates, like www.facebook.com/yourfaceph or follow @YourFacePH on Twitter and Instagram.

Watch "Your Face Sounds Familiar: Kids" trailer here: 

A Love to Last (ABS-CBN)

The much-awaited family drama will be starred by box office actress Bea Alonzo who will be playing the role of Andeng Agoncillo, a bread-winner and a successful events organizer who has always believed in love. However, she catches her fiancé cheating on her days before their wedding. Sought after leading man Ian Veneracion on the other hand will be portraying the role of Anton Noble IV who thought he already found love until his wife Grace (Iza Calzado) decides to ask for an annulment and leave him and their 3 children after many years of marriage.

Fate will bring these two together at the most unexpected time and place.

Joining the cast of “A Love to Last” are Enchong Dee, Julia Barretto, Ronnie Alonte, JK Labajo, and Hannah Vito. This is under the direction of Jerry Lopez Sineneng and Richard Arellano with creative head Henry Quitain under the business unit headed by Lourdes De Guzman.

Don’t miss the premiere of “A Love to Last” on Primetime Bida soon on ABS-CBN.

Watch “A Love to Last” trailer here:

Meant To Be (GMA)

Barbie Forteza is set to spread her wings next year in GMA Telebabad’s “Meant To Be” with leading men Ken Chan, Jak Roberto, Ivan Dorschner, and Addy Raj.

Watch "Meant to Be" trailer here:

Wildflower (ABS-CBN)

Maja Salvador is back with a vengeance.  She will be starring in “Wildflower”, a story of revenge.

Joining her in the series are Wendell Ramos, Aiko Melendez, Tirso Cruz III and Joseph Marco.

Watch “Wildflower” trailer here:

Love in the Moonlight (ABS-CBN)

Love in the Moonlight is a South Korean TV series starring Park Bo Gum and Kim Yu Jung, Korea’s breakout love team of 2016.

The story is about a rebel prince and an ordinary girl who has to pretend that she’s a boy.

ABS-CBN, the first and true home of Asianovelas will be bringing their Kapamilyas a tagalized version of this Korean drama in 2017.

Watch “Love in the Moonlight” trailer here:


Destined To Be Yours (GMA)

The long wait is over for AlDub Nation. Kalyeserye power couple Alden Richards and Maine Mendoza will finally star in their first primetime TV series “Destined To Be Yours”.

Watch “Destined To Be Yours” teaser here:

Ikaw Lang Ang Iibigin (ABS-CBN)

It was in 2006 when phenomenal love team KimErald came about. To celebrate their 10th anniversary, Kim Chiu and Gerald Anderson will be back for a new teleserye titled “Ikaw Lang Ang IIbigin” directed by Dan Villegas. Also starring with KimErald are Coleen Garcia and Jake Cuenca.

Watch “Ikaw Lang Ang Iibigin” trailer here:

My Dear Heart (ABS-CBN)

New Kapamilya child star Nayomi Ramos will be part of ABS-CBN’s upcoming show “My Dear Heart. Nayomi will be portraying the role of Heart, an abandoned child found and raised by a couple played by Zanjoe Marudo and Bela Padilla.

Also part of the cast are Coney Reyes, Loisa Andallo, Rio Locsin, Joey Marquez, and many more. This new Dreamscape series is directed by Jerome Pobocan and Jojo Saguin.

Watch “My Dear Heart” trailer here:


My Love From The Star (GMA)

GMA network will be doing a Pinoy adaptation of the Koreanovela series “My Love From The Star” which will be starred by Jennylyn Mercado who will play the role of Steffi Choi and Gil Cuerva who will be Matteo Do.

Watch "My Love From The Star" teaser here:

No definite dates of release:

La Luna Sangre

After more than half a decade since “Imortal”, the show will finally have its sequel in 2017. During ABS-CBN’s trade event, it was revealed that Daniel Padilla and Kathryn Bernardo will star in the third installment of the fantasy franchise “Lobo” which began in 2008.

La Luna Sangre is a Star Creatives Television Production which will surely open the imagination of the viewers.

Watch “La Luna Sangre” trailer here:

Written In Our Stars

2017 is confirmed as the year for “Written In The Stars” starring the Ultimate Multimedia Star Toni Gonzaga-Soriano and Ultimate Leading Man Piolo Pascual. The said TV series was originally scheduled to air in 2016 but was put on hold due to the pregnancy of the lead actress.

The upcoming romantic fantasy drama is directed by Andoy Ranay. Its cast include Sam Milby, Jolina Magdangal, Sarah Lahbati, and Kapamilya child star Marco Masa.

Watch “Written In Our Stars” trailer here:

The Promise of Forever

Paulo Avelino will be Lorenzo Espinosa, a man who is cured to live forever. His greatest loss will push him to turn his back on love but one woman by the name of Sophia who will be played by Ritz Azul will change his life.

As he journeys through life, his past will haunt him. Will he be able to hide the truth forever or will time reveal his secret?

"The Promise Of Forever" will be directed by Darnel Villaflor of “Nathaniel” and award-winning independent filmmaker Hannah Espia of "Transit" fame. The directors said the story of "The Promise Of Forever" will try to prove love is "beyond forever."

Watch “The Promise of Forever” trailer here:

Legend of the Blue Sea

The most-awaited Korean drama top starring Lee Min Ho and Jun Ji Hyun will soon hit the Filipino households.

It is a story about a royal officer in the ancient times who reincarnated as a con artist. He meets an immortal mermaid in land whom he already met before but is not aware of it.

Watch “Legend of the Blue Sea” trailer here:

Wednesday, December 21, 2016

This is where you can find cool pair of shades

Posted By: Karlo Simon - Wednesday, December 21, 2016

A girl just can’t have too many pairs of  sunglasses— especially when there’s a lot to choose from. Social media influencers filled the Sunglass Haven store in Bonifacio High Street today as the brand introduces a cooler and a much younger vibe. It carries brands like RayBan, Tiffany & Co., Dolce & Gabbana, Michael Kors, and Prada among many other chic brands.

MEGAstyle.ph’s latest cover girl, Kylie Versoza also attended the event where her cover was also officially launched.

Grab your pair at the following branches: Alabang Town Center, Bonifacio High Street, Gateway Mall, Glorietta 3, Lucky Chinatown, NAIA Terminal 3 and more. 

Check out what else you missed at the #MEGAstylexSunglassHaven event:

Tuesday, December 20, 2016

Local TV networks are doing it again!

Posted By: Patti Salas - Tuesday, December 20, 2016

It is observed that TV networks have been constantly doing remakes of their previous shows. This strategy is deemed effective to entice more viewers.

To name a few, Mara Clara, Mula Sa Puso, Panday, Flordeluna, and Annaliza are some of the successful comebacks in Philippine television. 

This 2016, this strategy is prevalent again in local TV networks with the comeback of Pangako Sa’yo, Ang Probinsyano, and Encantadia which are consistently on top of the ratings.

While it is safe to say that most of these remakes became a hit and earned several viewers, the fact is still undeniable that not all of them became as successful as the original ones. These revivals also gave the viewers enough reason to compare as some would say that the new characters failed to give justice to the original roles.

“Should we stop making remakes” is still an ongoing debate. Some would say that it is pointless to watch something that you already know what will happen next. Some would also argue that the people behind the camera aren’t trying to make art anymore. Rather, they just use up all the advantages that remakes can bring them.

Still, Filipinos are always into bringing back old ideas and this is the reason why TV show revivals are always a hit in local television.

Wednesday, December 14, 2016

AXN's The Amazing Race Asia collaborates with Grab

Posted By: Karlo Simon - Wednesday, December 14, 2016

AXN-Asia, for the first time, has collaborated with a ride-hailing company for their TV show The Amazing Race Asia.

For the fifth season of The Amazing Race Asia, 11 teams will travel to multiple countries like Indonesia, Malaysia, Singapore, and Philippines. The racers will use Grab ride services for their land transportations – making their journey easier and safer. 

To promote The Amazing Race Asia Season 5, Grab uses social media platforms (Facebook and Instagram) for their campaigns throughout the show. Likewise, it has produced a TV commercial focused on traveling which airs with the show. 

Watch it here:

As of episode 8, it is already down to 3 teams – Yvonne and Chloe from Malaysia, Parul and Maggie, and Eric and Rona, both from Philippines. The first team to arrive at the Samuan Tiga Temple, the final destination, will be declared the winner and will take home US$100,000. 

Don’t miss the last episode which airs on December 15 at 9pm on AXN Asia Cable Channel.

Monday, December 12, 2016


Posted By: Karlo Simon - Monday, December 12, 2016
Metallic Gray Dress by Bryan Cinco | White Buttondown top from Sfera | Fur from Junjun Ablaza |  Shoes from Janylin

Once in a while, an enigma comes along and captivates us. And then she’s gone, almost as quickly as she arrived. So quick, you didn’t even have time to fall in love. Such is the tragedy of youthful beauty—painfully ephemeral as it is painfully ethereal.

But does it have to be?

These are the kinds of thoughts that cross your mind when you watch the reigning Miss International, Kylie Verzosa, walking through the halls of the National Museum of Fine Arts. It is quite a sight, really.

Kylie was born with a sprinkling of fairy dust, her childhood filled with love and attention. “The developmental stages in a child’s life are crucial,” the former preschool teacher tells me. She was dealt a good hand—not only was she genetically gifted, she was also “surrounded with good people and a good environment.”

That’s as far as Lady Luck goes—what you do with your circumstance is what counts. Just as the Sleeping Beauty was awoken from the high tower, pretty little Kylie soon ventured down from the mountains of Baguio to make something of herself. There was no prince; she roused herself from her own slumber.

“I was a normal girl figuring her way out of all her insecurities,” she recalls. And while her image had begun gracing photographs and runways, her spirit was impossible to contain—it begged to be seen, to be actualized. “I didn’t think I was taken seriously. I didn’t have a voice.” Did she have anything to say? It might not have been clear then, but she couldn’t be satisfied with being just a shell of a person. “It wasn’t enough.”

Structured top and skirt by Tony Evan | Fur by Me-an Marqueda

Joining a pageant might appear to be the natural path for a face that can launch a thousand ships, but she resisted for so long. “An educated woman wouldn’t dare join one,” she thought. It seemed frivolous and anti-feminist. If she were to take the leap, she would “go into it wanting to remove the stigma and uplift the industry.”

But as cleverly observed by Miss Universe Pia Wurtzbach, only three B’s matter to Filipino mass consumers—“Basketball, boxing, and beauty pageants.” And indeed, if Pia had never joined, she wouldn’t be enjoying as much influence as she has today. Kylie knew this, and it was beckoning her. “The pageant could be a way to be heard, and maybe to find myself.”

And so she found herself onstage for the first time, enthusiastic but with a hint of uncertainty. “What am I doing here,” she thought, as she sashayed in front of the entire nation. She didn’t go home with a crown that evening. “I was devastated.”

A hurt ego often ignites a bigger spark. Like a sponge, she took in all she could and squeezed it out for an explosive second run. It was around that time that the changes in her became apparent—the innocence has faded, replaced by a steelier spirit. She trained like an athlete, hungry for a crown (and probably a pizza).

On her second Binibining Pilipinas coronation night, the eagle-eyed beauty finally took home her prey—the Miss International Philippines crown.

The media can now put a name to the face—she was now Kylie Verzosa. “People started listening to me. I felt so alive.” She was all over the internet, on television, in magazines. And with the self-awareness and maturity she gained in those two grueling years, she now had something of substance to say.

“I want to bring to light depression, anxiety disorders, and everything related to mental health.” A very bourgeois problem at first glance, but is in fact very universal. A poverty-stricken nation doesn’t have time to worry about mental health when their bellies are growling and their roofs falling apart, but the problem is just as real. Not only does it decrease quality of life (and therefore, the country’s socio-economic advancement), seven Filipinos kill themselves everyday because of it. “Hopefully I save lives.”
Fur short sleeved vest by Me-an Marqueda | Red gown by Tony Evan | Shoes from Janylin

But smaller conquests always lead to bigger ones. Kylie had earned the opportunity to broaden her influence through the Miss International competition in Tokyo. Together with the other big pageants, it can be considered an international sport, or “the World Cup of bekis [Filipino gay men],” as she likes to put it. Smiling cheekily, she quips, “And I think the Philippines sent a good contender.”

Not only was she a good contender, she was the best one. On October 27, 2016, Kylie took home the Miss International crown.

“I put in so much sacrifice and energy into winning it.” So laser-focused was she that in everything she did, she would ask herself, “Will this help me win?” If the answer was no, she refused to engage in it, devoting all her time on studying, exercising, and improving every inch of her being. “I had to remove everything in my life that wasn’t beneficial to my goal.” The sheer discipline alone is enough to mould anyone into something special.

Only after the homecoming parades, the television appearances, the barrage of interviews, and the dinner with the President did she feel the culmination of her hard work. She wanted a voice, she got one that reaches far and wide. She wanted to find herself, she found a Kylie she never even knew existed.

Black fur coat by Dylan Gallaza | Black knitted turtle neck from Uniqlo | Gray skirt by Tony Evan | Shoes from Janylin

At this point, it doesn’t really matter what her advocacy is. Before she even speaks of cultural and international understanding, her journey alone is able to inspire personal change. As cheesy as it sounds, she herself has become her own advocacy.

Watching her cry onstage, you could sense that they weren’t simply tears of joy. She cried because she was able to create a woman she respected, a woman who was more than the sum of her parts. “You owe it to yourself to be the best you can be—physically, mentally, emotionally, and spiritually.”

And this is only the beginning.

When beauty manages to transcend the physical, it becomes like magic, leaving a permanent mark on those fortunate enough to have witnessed it. And maybe, just maybe, our dear muse has been able to rise above the tragedy. ~

White ruffled top from Sfera | Black top by Via Valencia | Black fur coat by Yong Davalos | Black pants from Sfera | Black pumps from Janylin

Art Direction: Deiniel Cuvin & Iris Lee

Photography: Yukie Sarto

Assistant Photographer: Josef Castro

Story: Iris Lee

Styling: Raizel Dy

Assistant Stylist: Joni Vargas and Nestor Velasco

Make Up: Winn Ramos

Assitant:  Shiena Obado

Hair: Raymond Isais & Ma. Leveny April Damian hairstylist for MP School of Make Up Artistry

Produced by: Iris Lee, Deiniel Cuvin, Mitch Dela Paz & Patricia Melliza

Shot on location at The National Museum of Fine Arts

Special thanks to Bánh Mì Kitchen

Monday, December 5, 2016

Choose Philippines New Website: Discover. Experience. Share.

Posted By: Patti Salas - Monday, December 05, 2016
Choose Philippines recently launched its redesigned website just in time for Choose Philippines Awards.

The website was originally created 5 years ago and it was initially for posting articles and photos. According to Donald Lim, ABS-CBN's Chief Digital Officer, they reinvented the website because of one mission and vision and that is their belief that the job of marketing is not confined to the Department of Tourism or other LGUs but the job of every Filipino.

Lim's team ensured that the website they created is something that is very friendly and at the same time, everyone can use it to market the Philippines.

The reinvented Choose Philippines website is now an interactive platform where users can engage into. Its new features include:

1. Predictive Search Function

2. #ChoosePhilippines Instagram Aggregator

3. Locations Directory

4. Livestreaming

5. Travelers' Market

6. User Dashboard

7. User Profile


*Done That List

You can check their redesigned website here: http://www.choosephilippines.com/ or watch this video:

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