“If content is king, then conversion is queen.”

– Jon Munsell

Thursday, October 27, 2016

ONE SUNNY AFTERNOON: SUNNIES UNVEILS ITS 2ND CAFE

Posted By: Karlo Simon - Thursday, October 27, 2016

It’s not the most natural progression for a retail brand, but the Sunnies Café looks like it’s headed for a similar, or even greater, success trajectory.

The Sunnies accessories brand–those affordable sunglasses and prescription eyewear that you see Georgina Wilson donning on billboards–took off spectacularly in the last three years. The idea for a chic café came naturally because the group of directors (if you didn’t already know) is a dream team of foodies, travellers, and worldly souls: Eric Dee Jr. and wife Bea Soriano-Dee, with Diaz cousins Martine Cajucom and Georgina Wilson-Burnand.





“We’ve always seen Sunnies as a lifestyle brand,” Georgina says. Eric comes from a family of restaurateurs and foodies (they’ve built an empire of food chains from low-end to Michelin-starred ones), and Bea is travel buddies with Georgina and Martine. This concept café was practically begging to be made.

Naturally, the team was extremely hands-on–Eric became a chef, Martine and Georgina did the ultra-instagrammable interiors, Bea and George whipped up the beverages. “We were so involved in the menu development and we all have inside jokes about it. Each of the dishes has a special connection to us,” Georgina shares.


So what should you order when you get there? Here are their personal favourites:

Eric: Salmon poke quinoa salad, which he used to always make for his wife Bea

Bea: the white truffle pasta, and the ricotta pancakes (which they made 100 different versions of until they got it just right)

Martine: the Miso Glazed Salmon, because it’s pan-seared and healthy; and the brown rice salad.

Georgina: the KimYe milkshake, which she named herself; the Crispy Egg Benedict, the Miso Salmon, and the Crispy Tacos

Personally, we loved the tacos, the chicken and the milkshakes–but if you can, try to get a bite of everything. The Sunnies Studios mantra is to make pretty (and delicious) things easy on the pocket. Plates start at P190 with an average spend of P600 – P800 per couple.

“We wouldn’t put anything on the menu that we don’t love,” says Georgina. Martine explains that they crafted the menu specifically to be “comfort food with a modern twist that you can have every single day.”




Sunnies Cafe is located in SM Megamall, 2/F Bridgeway corner Atrium, Ortigas, Mandaluyong City (02) 718 1862 and in B3 Unit 748 Bonifacio High Street, Bonifacio Global City (02) 949 2251.






5 TIPS FOR STYLISH HALLOWEEN DRESSING FROM KAILA ESTRADA

Posted By: Karlo Simon - Thursday, October 27, 2016

In a favorite holiday contest, Halloween would probably come in just a step behind Christmas. Aside from the sweet fact that there suddenly seems to be a never-ending supply of candies lying about the house, it’s the only time of year when (mature and responsible) adults have a valid excuse to play dress-up and let loose.

You can stick to old Halloween clichés–going as a witch, a zombie, an ugly death ripper–but if you want to get fabulously fashionable this year, learn from cover girl Kaila Estrada‘s stylish Halloween how-tos.










Wednesday, October 26, 2016

Halloween at The Palace: EXTRA HOT, EXTRATERRESTRIAL

Posted By: Patti Salas - Wednesday, October 26, 2016
Because we can't get any higher than this.


It’s that time of year again!


Remember the super-packed Night of Thrones themed Halloween bash last year? There really is no better place to be your wackiest, coolest and sexiest than in the hottest nightspot in the metro.

This 31st, The Palace Manila will transform into an exquisite extraterrestrial world. If you’ve ever been accused of always having your head in the clouds, the mothership is calling you back up. Watch Pool Club turn into the moon, Valkyrie into a space station, and Revel into red-hot Mars. Get your space suits ready and head over to the #ViberUniverse!

You’re also very welcome to come as any horrific monster, comic character, or pop culture icon–the point is to go crazy with it, because what’s Halloween without a proper award for best costume? Grab that grand prize from our friends at Globe!

Even the sponsors get to play dress up for this galactic adventure–Globe Space Station and Planet Viber will be handing out drinks and giveaways to everybody. We can’t wait to see what they’ve got for us this year.




The Palace, first established in 2014, is Manila’s premier nightlife and clubbing destination situated in the bustling metropolis of Bonifacio Global City. Named #61 in DJ Mag’s definitive list of top 100 clubs in the world, it is currently composed of four concept outlets: Valkyrie, Pool Club, Revel and Café Naya. The Palace prides itself in bringing only the best, most sought after live acts to Manila, making it the ultimate clubbing experience day or night.

By Iris Lee |





Monday, October 24, 2016

Red Carpet Beauties: The Best Hair and Makeup Moments at the Star Magic Ball 2016

Posted By: Patti Salas - Monday, October 24, 2016

The red carpet at the Star Magic Ball 2016 was never short of beauty and glamour. There are reasons it’s one of the most anticipated nights every year: the stars who shine exceptionally brighter, the superb fashion, and the gorgeous looks created by the country’s top hair and makeup artists. Everybody cleaned up good at the ball, but all eyes were on the ladies who were especially dashing that night. Here’s a close-up look at how on point these celebrities’ makeup looks were.


Jodi Sta Maria was a classic beauty
with effortlessly glam updo and glowing skin combo



Liza Soberano is definitely the queen of red carpet beauty as she sashayed down the Star Magic Ball red carpet with a romantic fringe framing her pretty face,and makeup that’s barely even there!



Jane Oineza went for a clean look with neutral colors on the eyes and cheeks, nude lips, and a sleek ponytail. She Glammed everything up with fabulous lashes



Chienna Filomeno was fierce but feminine on the red carpet, with intense gray eyes paired with nude lips, and a pretty fishtail braid



Jessy Mendiola looked every bit a senorita with frosted red lipstick, light contouring, and sexy waves in a ponytail



Bangs Garcia was all about dramatic eyes, subtle red lips, and sexy loose waves on the red carpet



Sofia Andres skipped her signature bold brows and went for a nude look with well-defined eyes



By Mitch Tizon-dela Paz |





Tuesday, October 11, 2016

PHD Appoints Eileen Ooi to Lead Malaysia

Posted By: Patti Salas - Tuesday, October 11, 2016

Kuala Lumpur | 11 October 2016 – In an effort to sharpen the focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of PHD Malaysia, Eileen will lead all business functions with a mandate to drive business momentum and transforming the agency to the next level of success. Eileen will be reporting to newly appointed CEO of Omnicom Media Group Singapore & Malaysia - Ranga Somanathan and her appointment is effective from mid-October.

Eileen joins PHD with more than 14 years’ experience in communication & media planning, brand strategies, client leadership and team management. Prior to PHD, Eileen was the General Manager, Strategy & Platforms at Maxus Malaysia responsible for leading Maxus' operations with a focus on enhancing client relationships and growth strategy for the agency in the areas of commercial, digital, strategy, and innovation. Over the course of her career, Eileen has worked in senior leadership roles in media agencies (including being a regional strategic planner on the P&G account) and built her strengths in brand management and strategy, leading change in teams and mentoring the next generation of talent.

Commenting on the appointment, Susana Tsui, CEO, PHD APAC, said, “PHD markets in SEA have been gathering strong momentum over the past few months and the Malaysia is a key market within the region. Eileen is a highly self-motivated, creative and versatile agency leader who can build on PHD’s strong foundation in communications planning, innovation, digital and grow our capabilities in Malaysia. Eileen’s experience will not only strengthen our operations but act as a catalyst of change to drive PHD Malaysia to be a leading player in the industry.”

On her new role, Eileen Ooi said, “It is truly exciting to be part of a fast growing and forward thinking agency. PHD's philosophy of being a planning-led media agency and its bold culture are qualities that sets it apart in the industry. We are at an interesting tipping point today, as the era of Artificial Intelligence converge with communication planning. With its renowned global planning platform - SOURCE, I believe PHD is in a great position to partner with our clients to innovate and build successful brands. I look forward to continue to build upon PHD's strong foundations and take Malaysia into greater heights."

# # #


For more information, please contact: Arundhati Saha (Arun), Marketing Communications Director APAC

Arundhati.saha@omnicommediagroup.com
+65 6876 6809 (DL) +65 96609741 (M)


Notes to editors:

About PHD (www.phdmedia.com)

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

PHD’s was named Global Media Agency of the Year 2013 at the Cristal Awards and also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden for the same year.

PHD was the most successful media network at the 2014 Cannes Lions International Festival of Creativity, winning more Gold Lions than any other agency. A total of four Gold and one Bronze were awarded, with a further 38 awards as the credited media agency, bringing PHD’s tally of awards to 43.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).





Wednesday, October 5, 2016

MEGANATION WITH ALDUB: FIRST PEEK AT THE MUCH-AWAITED COVERS

Posted By: Patti Salas - Wednesday, October 05, 2016

Maine and Alden’s sun-kissed Morocco shoot feels like a decade ago already! Now that the JaDine issue has been launched (like a rocket, might we say), it’s time for the October issue!

The anticipation for #MEGANationwithAlDub blew up social media–everybody’s been waiting for the covers, and finally, ladies and gentlemen, here they are.


The MEGA solo cover that will hit the shelves

This October marks the much-anticipated return of the MEGA’s Big Beauty Awards, which feels like fate for our cover girl. Maine is the poster-child for the blooming belle–her transformation from an unknown wacky girl to a superstar had the entire nation in awe. It’s the year’s biggest beauty issue, and she’s the Maine event. She’s ready, and so are we.


Grab your print copy of MEGA at National Bookstore and CV Magazine Landmark starting October 8, 2016.


Alden Richards’s MEGA MAN cover that will hit the shelves

Like a movie star from the golden age, our unassuming main man lounges in the dry, dusty deserts of Morocco in gorgeous sepia tones and vintage glamour. If that’s not enough to get you dreaming, this issue of MEGA MAN is giving you an exclusive with fashion’s golden boy, the young-Leo-DiCaprio-doppelganger Lucky Blue Smith.


Digital copies of MEGA Man will be available via Magzter starting October 5, 2016. Find your print copy with MEGA in National Bookstore and CV Magazine Landmark starting October 8, 2016.


Maine Mendoza’s cover for the digital issue

There are just some cities, like Casablanca and Marrakesh, that need to be experienced to be appreciated. Just as there are some people, like Maine Mendoza, that need to be revealed in all her unabashed rawness to be truly appreciated. And MEGA is giving you that pleasure.


Download your digital copy of MEGA through Magzter starting October 5, 2016, 12:00PM.


BUT WAIT–there’s more. Keep your breath baited for the fourth one–MEGA’s first ever cover of Maine Mendoza and Alden Richards together! Race you to the newsstands?







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