“If content is king, then conversion is queen.”

– Jon Munsell

Tuesday, October 27, 2015

Catch Sleepless at the QCinema International Film Festival 2015

Posted By: Jessel - Tuesday, October 27, 2015
Sleepless (synopsis)

Gem (24) and Barry (30) are two lonely people who can’t sleep. They spend hours lying awake while everyone else is asleep. They are both stuck in a rut, both of them working dead-end jobs at a call center. They explore the city at night and find ways to kill time. Though there’s a certain loneliness when you’re awake in the dead of night, there’s also a bond that develops. Gem and Barry talk about zombies, love and everything in between. Together they fight the loneliness that keeps them awake. In the end, they realize, that even though you cannot cure insomnia, you just need someone to lean on until the sun comes up.

Director: Prime Cruz
Producer: Gino Parma
Screenwriter: Jen Chuaunsus
Director of Photography: Tey Clamor
Production Designer: Nestor Abrogena
Editor: Galileo Te
Musical Scorer: BP Valenzuela

Cast: Glaiza De Castro, Dominic Rocco, TJ Trinidad, Bea Galvez, Irma Adlawan, Dennis Marasi-gan

Sleepless is the 6th Circle Competition Finalist for QCinema International Film Festival 2015.

Say I do to Bridestory

Posted By: Jessel - Tuesday, October 27, 2015
A Southeast Asian company is taking the wedding industry by storm. Using technology to their advantage, Bridestory connects wedding professionals to couples across the globe in the most convenient way possible. It is the leading wedding marketplace in the region.

“Wedding vendors are very good at what they do, however, not all of them can market their brands in an appropriate way, which is an important factor for success. Bridestory is here to solve that problem,” said Kevin Mintaraga, Chief Executive Officer of Bridestory.

The platform works both as an inspiration site and a directory of wedding professionals. Through Bridestory, couples can get inspirations from a catalogue of works accomplished by professionals. Bridestory also enables wedding professionals to expand their reach by providing an avenue for couples around the world to contact them easily.

After launching in January 2014, Bridestory has garnered the trust of couples and vendors in its home country, Indonesia, as well as from neighbours such as Singapore and Australia.

Over 15,000 vendors from 39 countries, including 12,000 hailing from the Southeast Asian region, are doing business with the help of Bridestory. Vendors are categorized based on their expertise, be it dress and attire or photography, among others.

Bridestory already has 200 local vendors shortly after launching their Philippine website (www.bridestory.com.ph) last August. 

“Bridestory has a good reputation overseas for featuring the best wedding inspiration for readers and serving as a channel for different suppliers to feed the needs of particular clients,” said Sheena Caburog of Mayad Studios, who signed up in August.

”We expect for Bridestory to continue upholding the same here in the Philippines, inspiring couples to get the best for the best days of their lives,” Caburog added.

Mayad Studios have been commissioned to photograph weddings around the world including ones in Fiji, Africa, India and London among others.

Bridestory is the right partner for vendors aiming to seize the opportunities of the growing digital market, adds Mintaraga.

“We signed up with Bridestory because of the market and its potential. We don’t usually join bridal fairs so we only get to promote online,” said Chyv Reyes of MangoRed, a photography studio in the Philippines.

MangoRed photographed the weddings of Kitchie Nadal and Carlos Lopez and Iya Villania and Drew Arellano.

According to Similarweb, a traffic estimator tool, Bridestory has become the most visited wedding website in Southeast Asia by August 2015, with more than 500,000 visits per month.

A tech company at its core, Bridestory provides their vendors with invaluable electronic data.

“We give real time leads with contact and measurable marketing. We have experts on digital marketing and we invest on optimizing the vendor’s online presence via digital marketing tools,” said Mintaraga.

The company has just launched their very own vendor app, Bridestory Pro, which enables vendors to manage and promote their business in Bridestory through mobile devices.

Bridestory Pro allow vendors to view their profile statistics, receive notifications regarding inquiries from users, manage such queries, manage their subscription, and update their business profile information.

With Bridestory, vendors can promote their products globally and receive inquiries from prospective clients. Vendors will be able to self-upload and update their portfolios to the site. In addition, there is a vendor tagging feature with which vendors can ‘tag’ others who they collaborated with on a project.

“Bridestory is a great platform because when couples find something, they can easily see the vendor in the tag and they can connect with them,” said Reyes.

Bridestory also owns an international blog and a social media network with a global audience of more than 2 million. Wedding inspirations submitted by both couples and vendors are featured daily in these channels.

Weddings are becoming more “imaginative, creative and personal” all at once said Caburog. Through Bridestory, vendors can show couples their unique touch.

With Bridestory, wedding professionals can help more couples around the world make their special day, the best there is.

Tuesday, October 13, 2015

Dulaang UP's King Lear | Haring Lear still ongoing

Posted By: Jessel - Tuesday, October 13, 2015
Dulaang UP’s second offering for its 40th Theatre Season is William Shakespeare’s King Lear and its new Filipino translation by Nicolas Pichay, Haring Lear. The play, considered by critics as Shakespeare’s greatest tragedy, is directed by DUP Founding Artistic Director, Professor Emeritus Tony Mabesa.

Play dates are:

10:00 A.M.
October  10, 18, 24
3:00 P.M.
October  11, 17, 25
7:00 P.M.
October  7, 8, 16, 20, 22
10:00 A.M.
October  9, 14, 15, 21, 23
3:00 P.M.
October  11, 17, 25
7:00 P.M.
October  10, 18, 24

Monday, October 5, 2015

Omnicom Media Group Digital Rolls First Instagram Campaign in Thailand with DTAC

Posted By: Jessel - Monday, October 05, 2015
Bangkok, 1st Oct, 2015 - Omnicom Media Group Digital rolled out Thailand’s first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram’s newly launched Marquee unit – a high impact, single day campaign unit – offering guaranteed impressions and placement in the top ad position of Instagram’s feed.

The execution coincided with the official launch of Facebook’s operations in Thailand that included the rolling out of Instagram advertising in the Thai market. DTAC were officially the first advertisers on Instagram Thailand with a pre-launch awareness campaign for their 4G network.

“Our campaign with Instagram Thailand for Dtac is the perfect example of our endeavor to consistently innovate and execute first-to-market ideas for our clients. The constantly evolving media landscape demands media to break out of its conventional mold and Instagram offers an effective creative canvas for brands to connect with their audience. With 7.1 million monthly actives on Instagram in Thailand and the fact that Thai’s spend a substantial amount of time accessing social media via the mobile phone, made the Instagram campaign, a perfect opportunity for Dtac to increase its appeal and awareness in the Thai market,” said Rochelle Chhaya, Managing Partner, Omnicom Media Digital Thailand. “Omnicom Media Group is delighted to have been part of a milestone campaign in Thailand and will continue with its efforts to raise the bar of technology driven innovation,” she added.

As per the Marquee format of the Instagram campaign, Dtac adverts were inserted three times in the day, which required three different creatives that were run during the course of the day. Omnicom Media Group also ran Instagram Ads using the self-serve platform in order to sustain campaign momentum and increase the reach and frequency to drive measurable campaign results.

Facebook opened their official Thailand office on September 17th along with the launch of Instagram advertisements in the Thai market. Instagram Thailand currently has 7.1 million active Instagram users with more joining every day.

About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

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