Wednesday, August 26, 2015

OMD Hong Kong tops RECMA Rankings

Posted By: Jessel - Wednesday, August 26, 2015

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Hong Kong, 25 August, 2015 – OMD Hong Kong announced that OMD is the leading agency in Hong Kong based on the latest RECMA report. Among the 12 media agencies assessed, OMD ranked No.1 for its success in the strongest YOY growth in the industry.

RECMA ranks media agencies on 4 criteria, summarized by a number of points that include overall activity vs. buying billings, traditional vs. non-traditional media, country adjustment deflators, and overall ratios of activity/staff, research company etc.

“This success is another milestone for OMD Hong Kong. As an agency we are committed to delivering robust, client-centric and performance-based solutions that help our clients’ business growth. We had a higher market growth rate (64% higher
than the market average) which means that OMD has a much better competitive edge as compared to other agencies,” said Roid Sin, CEO of OMD Hong Kong.

“Our competitive advantage is mainly driven by our unique planning process (VISION) with support from our specialist units on every facet of media management like mobile, strategy & insights, programmatic, and performance media, which helps
us to present a truly integrated communications offering. This is complemented by our creative thinking that has helped us to be the most awarded media agency in Hong Kong,” added Roid Sin.

The RECMA Report

Founded in June 1991, in Paris (France), RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale.

The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-taking and agency sourcing.

RECMA collects and analyzes data from more than 880 media agencies and 640 digital agencies in 50 countries.

About OMD

OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications
strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented nine consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011 and 2014; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.

OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).

About OMD Hong Kong

OMD Hong Kong is a leading media communications agency with more than 130 professionals providing both local and global expertise.

It is the most creative agency in HK by winning more than 70 international and local awards every year and it had been named as Gold Media Agency of the Year by MARKies in 2013, 2014 and 2015. Moreover, it was rated as the Asia’s Smartest Media Agency by WARC100 in 2014.

OMD is dedicated to clients’ growth. It starts with unwavering commitment to deliver sharper insights, smarter ideas and stronger results. It is at the forefront of the industry by anticipating client’s demands and provide cutting-edge communication and business solutions.

More information, please visit www.omd.com/hong-kong

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

About Jessel

Pinaymediaplanner.ph is an online publication that compiles "Out Of Box Facts" and "Not In The News News" about the stuff going around in the world of Philippine Media and Advertising.


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