Wednesday, August 26, 2015

Lloyd Tronco Caps A Decade Of Writing On OOH; Starts Anew With OUTDOOR.PH

Posted By: Tech Support - Wednesday, August 26, 2015


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If one were to name 5 names heavily associated to Out-Of-Home Media, it will come as no surprise that Lloyd Tronco's name will be in that list.

One of the original Out-Of-Home Media Strategists when agency managed OOH was not yet in vogue, Lloyd Tronco is the Executive Director of the Philippine Center of Out-Of-Home Media Research and Science which is the repository of information pertaining to Philippine OOH media.

After his stint with UniversalMcCann, Lloyd took to writing about OOH and monitoring the trends and changes in this vertical.  This was 10 years ago on a platform known as .

This week, after speaking at the 1st OAAP National Summit in Davao, Lloyd capped a decade of doing OutlookPH and starts anew with OUTDOOR.PH .



About Tech Support is an online publication that compiles "Out Of Box Facts" and "Not In The News News" about the stuff going around in the world of Philippine Media and Advertising.

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