“If content is king, then conversion is queen.”

– Jon Munsell

Friday, August 28, 2015

Summit Media Strikes Gold At The Sparks Awards

Posted By: Tech Support - Friday, August 28, 2015
SINGAPORE - Following the resounding success of its launch in 2014, the Spark Awards has returned in 2015 to recognize the top media solutions, products and services from media owners and publishers across South Asia, Southeast Asia and ANZ. 

Summit Media did the Philippines proud by being nominated in 5 categories and bringing home 4 top honors.The awards included GOLD for the Best Creative Team, GOLD for the Best launch by a media owner (Cosmo Beauty Crush - Pantene), SILVER for the Best Content Team, SILVER for the Best Media Solution in Print.

Ready, willing, able, and beautiful to receive the awards at an impressive ceremony and gala dinner held last night 27 August 2015, at the Singapore Marriott Tang Plaza Hotel, were Summit Divas Junn de las Alas and Brei Cabrera.

Junn Diva and Brei Cabrera waiting for their limo
The Spark Awards acts as the main platform for media owners to demonstrate their innovation and effectiveness to advertisers, agencies and clients. Winners of the Spark Awards 2015 represent a powerful benchmark for reliable partners in the region.

Congrats Summit!  A great way to celebrate #summitat20.

#passionon !

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Related Post:


Events, BTL, and OOH Companies Seen Adapting To The Digital Shift

With the rise of digital media and smartphone usage, the demands for a digital component within brand activations and below-the-line activities are more evident.  Gone are the days when Events and Below The Line companies were simply tasked to do sampling and promo.  Even Barangay level activations now require a digital twist. ...Read More




Wednesday, August 26, 2015

Business Mirror Is An Official Media Partner of APEC 2015 CEO Summit

Posted By: Tech Support - Wednesday, August 26, 2015
The Business Mirror has officially signed up as the official media partner of the APEC 2015 CEO Summit to be held in Manila on Novernber 16-17. Signing for BM is Publisher Anton Cabangon and Host Committee COO Guillermo "Bill" Luz.



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Group M Talent Intake 2015

Posted By: Tech Support - Wednesday, August 26, 2015
2015 Talent Intake - Philippines
Manila, Philippines
We're talking to top talent about employment with us in 2015.

Are you interested in a career at the intersection of art and science? Do you want to understand the power of influence?

If you are based in Manila, speak Tagalog & English, and have an interest in Ad-Tech, Media, Marketing, Communications Planning, Economics, Digital (Search Engine Marketing / E-commerce / SEM, Social Media) or Content Creation, get in touch with us here.

https://hire.jobvite.com/Jobvite/jobvite.aspx?b=nRHRgswC

Fuse's Jay De Jesus Moves To Mediacom

Posted By: Tech Support - Wednesday, August 26, 2015
If movie soundtracks could describe a person's life, Jay de Jesus' soundtrack would be the theme to "Mission Impossible".  Always creating miracles for clients at PHD Network's Fuse, Jay has taken her talent and prowess to the Group M camp under Mediacom. 

Welcome to Group M Jay!



OMD Hong Kong tops RECMA Rankings

Posted By: Jessel - Wednesday, August 26, 2015
Hong Kong, 25 August, 2015 – OMD Hong Kong announced that OMD is the leading agency in Hong Kong based on the latest RECMA report. Among the 12 media agencies assessed, OMD ranked No.1 for its success in the strongest YOY growth in the industry.

RECMA ranks media agencies on 4 criteria, summarized by a number of points that include overall activity vs. buying billings, traditional vs. non-traditional media, country adjustment deflators, and overall ratios of activity/staff, research company etc.

“This success is another milestone for OMD Hong Kong. As an agency we are committed to delivering robust, client-centric and performance-based solutions that help our clients’ business growth. We had a higher market growth rate (64% higher
than the market average) which means that OMD has a much better competitive edge as compared to other agencies,” said Roid Sin, CEO of OMD Hong Kong.

“Our competitive advantage is mainly driven by our unique planning process (VISION) with support from our specialist units on every facet of media management like mobile, strategy & insights, programmatic, and performance media, which helps
us to present a truly integrated communications offering. This is complemented by our creative thinking that has helped us to be the most awarded media agency in Hong Kong,” added Roid Sin.

The RECMA Report

Founded in June 1991, in Paris (France), RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale.

The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-taking and agency sourcing.

RECMA collects and analyzes data from more than 880 media agencies and 640 digital agencies in 50 countries.

About OMD

OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications
strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented nine consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011 and 2014; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.

OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).

About OMD Hong Kong

OMD Hong Kong is a leading media communications agency with more than 130 professionals providing both local and global expertise.

It is the most creative agency in HK by winning more than 70 international and local awards every year and it had been named as Gold Media Agency of the Year by MARKies in 2013, 2014 and 2015. Moreover, it was rated as the Asia’s Smartest Media Agency by WARC100 in 2014.

OMD is dedicated to clients’ growth. It starts with unwavering commitment to deliver sharper insights, smarter ideas and stronger results. It is at the forefront of the industry by anticipating client’s demands and provide cutting-edge communication and business solutions.

More information, please visit www.omd.com/hong-kong

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Pinaymediaplanner CEO Quotes : Gladys Basinillo

Posted By: Tech Support - Wednesday, August 26, 2015
Organizations that "save money" by hiring people they can afford are headed for mediocrity especially for a cut throat industry like ours. I do believe in over investing in people. Leaders know that it's the people that make things happen. Without a good team, a leader is nothing. It's hard to balance really. I do believe in maintaining a healthy bottom line, but if you think you've got the momentum then by all means hire the best people that fit your culture. So much talents out there, they're smart and maybe a bit pricey -- but they're willing and capable to "fly", all they need is a little wise investment.

I also believe in over investing by training people, non-stop until they become better than their superiors.

Gladys Basinillo

Chief Executive Officer at Carat Philippines







Lloyd Tronco Caps A Decade Of Writing On OOH; Starts Anew With OUTDOOR.PH

Posted By: Tech Support - Wednesday, August 26, 2015
If one were to name 5 names heavily associated to Out-Of-Home Media, it will come as no surprise that Lloyd Tronco's name will be in that list.

One of the original Out-Of-Home Media Strategists when agency managed OOH was not yet in vogue, Lloyd Tronco is the Executive Director of the Philippine Center of Out-Of-Home Media Research and Science which is the repository of information pertaining to Philippine OOH media.

After his stint with UniversalMcCann, Lloyd took to writing about OOH and monitoring the trends and changes in this vertical.  This was 10 years ago on a platform known as OutlookPH.blogspot.com .

This week, after speaking at the 1st OAAP National Summit in Davao, Lloyd capped a decade of doing OutlookPH and starts anew with OUTDOOR.PH .



Source: http://www.outdoor.ph/2015/08/lloyd-tronco-10-years-of-blogging-about.html

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Carat Enhances Its Team With Creative Content 101

Posted By: Tech Support - Wednesday, August 26, 2015
Creative Content 101 with Paul Basinillo
Carat is stepping up the pace of its game by putting its team members through Carat Plus.  Carat Plus is a fast track program for high potential media planners and buyers in Carat.

The program immerses the participants in all disciplines from ATL, BTL, Digital, Branded Content, PR, Promo, and Activation.

This photo shows the class in Creative Content 101 by Paul Basinillo.  Participants included Jed Constantino, Jake Habitan and Erik Querido.

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Monday, August 24, 2015

Omnicom Media Group Malaysia Appoints Head of Digital

Posted By: Jessel - Monday, August 24, 2015
Malaysia, August 24, 2015 – Omnicom Media Group Malaysia has appointed Shyam Ravishankar as Head of Digital. In his new role, Shyam will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences.

Shyam joins Omnicom Media Group Malaysia from OMD India where he was the business director in charge of digital and mobility services. A digital strategist with over 13 years of experience and a specialist in data-driven brand building strategies, Shyam has a wide depth of knowledge across key areas such as performance marketing, SEO, social media and digital analytics to name a few. Over the course of his career, Shyam has worked on a plethora of industries such as technology, education, travel, real estate and financial services. 

Commenting on his appointment, Andreas Vogiatzakis, CEO of Omnicom Media Group, Malaysia said, “Shyam is a digital evangelist, and a great addition to the team. His experience will complement our existing talent pool and help us deliver an even better product and exemplary service. Shyam is particularly skilled in creating synergies that provide an integrated offering incorporating the best of digital and weaving them with offline strategies. As a network, we are committed to investing talent to ensure that we are ahead of the curve when it comes to digital 
expertise. We are thrilled to have Shyam on board.”

Commenting on his appointment, Shyam said, “It feels great to continue being a part of the network in a different market. This is an exciting opportunity to work with a talented and welcoming team in a market that has great potential when it comes to digital. I am looking forward to lead the network’s digital prowess and further strengthen our offering.”

Prior to his roles at Omnicom Media Group, Shyam worked in Mindshare on the United Breweries, Tata Steel and Nike accounts.

Shyam reports to Andreas Vogiatzakis and his position is effective immediately. 

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Thursday, August 20, 2015

OMD Chine Launches Video Report - DIVE VIDEO

Posted By: Jessel - Thursday, August 20, 2015
Shanghai, August 20, 2015– OMD China, the leading marketing communications and  media  investment  solutions  specialist,  has  launched  DIVE  VIDEO,  a quantitative  research  study  that  explores  both  consumer  video  watching  behavior and  video  advertising  effectiveness.  OMD  appointed  AdMaster  and  Mintel  as research  partners  for  this  study.  In  this  pioneering  study,  OMD  went  beyond  just analyzing  time  spent  and  penetration  to  deep  dive  into  how  consumers  decide  on online video content they  watch,  why  they choose the platforms they do and  how they interact with online video advertising. 

“Video  in  China  is  the  world’s  largest  market  boasting  of  over  500million  viewers. The  exponential  growth  of  users  and advertising  spending  has  created  many  new challenges  in  the  realm  of  video  advertising.  Dive  Video  will  unravel  all  of  the 
mysteries in the industry, clarifying the best way to use video for advertisers, online video websites and agencies. Dive Video provides the roadmap  for both those who are  producing  and  promoting  content  as  well  as  those  advertising  across  different devices,”  said Bhasker  Jaiswal,  Managing  Partner  of  Business  Intelligence,  OMD China.    “DIVE  VIDEO  is  path-breaking  research  which  covers  consumers, 
advertisings, sites as well as devices,” he added.

Netizens now spend 80 minutes per day watching online video, making it a crucial form of media that marketers have to engage with to reach their audience. Discussion about OTV however has been focused on increasing advertising budget on video, but few have touched upon the challenges of how to do online video right. This study reveals new insights about the OTV consumer journey and their reactions to video advertising. By surveying consumer OTV watching behavior across tiers 1-4, and tracking their exposure to advertising, OMD was able to map out the path to achieve higher ROI and efficiency on OTV advertising.

WHAT WE FOUND OUT
1.    People discover OTV content outside of OTV platforms. Internet search (41%) and WOM (37%) are the top sources for people to discover new content. 
2.   OTV watching is habitual: 69% of OTV viewers already know what they want to watch and 41% consistently use their favorite video platform. 
3.    Content  is  not  where  OTV  players  differentiate  themselves.  Among  top  5 reasons  to  choose  the  OTV  platform,  only  one  relates  to  content  on  the platform,  with  the  rest  concerning  user  experience.  With  big  OTV  players competing for the hottest content in the market, niche players will need to rely more heavily on self-produced content to attract a loyal audience.
4.    Device  truly  matters  for  OTV  advertising.  Mobile  ads  outperform  PC  ads  in driving  purchase  intent  (13%  vs  8%),  whereas  PC  ads  still  reign  for  driving awareness. Audiences also react differently to ads on different devices. Female react better to mobile ads while older audiences are more heavily influenced by 
PC ads.
5.  Sometimes less is more: frequency capping and short ads achieve higher recall. Brand recall is best at a frequency below 5+, and product recall at a frequency of  5-10+.  Short  video  ads  (15’s)  outperform  longer  versions  (30’s)  across  all brand  metrics  including  ad  recall,  product  recall,  brand  recall,  and  purchase intention. 

Arlene  Ang,  CEO  OMD  China  commented,  “Dive  Video  will  help  advertisers  tackle the  challenges  in  video  advertising  by bringing  clarity  on  what  drives  OTV viewership  and  how  advertisers  should  invest  in  OTV  to  achieve  media  and business objectives.” She continued, “OMD’s focus to deliver business results to our clients  is  what  drives  us  to  continually  innovate  to  offer  smart  media  investment thought  leadership.  We  see  ourselves  as  a  business  partner  that  provides  smart data solutions that drive business results.”

About OMD

OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented seven consecutive times; Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. 

OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).

OMD China (www.omd.com/china), a leading marketing communications specialist delivering business-oriented media investment solutions has been driving momentum within the industry over the past three years in China. Operating in Shanghai, Beijing and Guangzhou, OMD has more than 800 trained media specialists who embrace a client-centric vision and solution-driven approach. The OMD team is committed to building sustainable competitive advantage for clients in this complex and rapidly evolving market. OMD consistently demonstrates best-in-class financial practices, is 100% audit proven and has a 100% client retention rate. OMD continues to raise the bar in terms of industry thought leadership and achievements and is the recent recipient of 2013 Cannes Lions Awards, 2013 ROI China Awards, 2013 Spikes Asia Awards and 2013 China Advertising Great Wall Awards.

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Sunday, August 9, 2015

What A Pinaymediaplanner Should Do In Case Of Fire

Posted By: Tech Support - Sunday, August 09, 2015

March is Fire Prevention Month. Yearly, even as fires ironically rage through different spots in the country, fire drills and fire prevention awareness campaigns and seminars are conducted. This doesn't stop fires from happening in these hot summer months, but these campaigns sure help individuals protect themselves from possible calamities.

So, what does a Pinay Media Planner do when a fire suddenly breaks out in her building?
  1. Stay calm. You won't be able to rush out of the building as soon as you can if you panic.
  2. Get only what is readily available in front of you and on your person as soon as you hear the fire alarm. If possible, keep your smartphone and important gadgets at hand. If it will take you more than a minute to pack all of your laptop's peripherals, forget the peripherals, just grab the laptop, close the lid and worry about the OS crash (if you're on Windows or Linux) later.
  3. Don't bother taking the elevator, take the stairs through the fire exit.
  4. If smoke is already filling the room and the building, crawl on the floor in order to stay out of the smoke and get to the nearest fire exit as soon as possible.
  5. If your clothes catch fire, roll on the floor/ground to put it out. If someone else's clothes catch fire, smother it with a thick piece of cloth, like a jacket, coat, or thick pashmina shawl. Hopefully, you'll need to do this when you're already outside the building.
Don't go back inside to rescue things. Not even when you feel like there's still time to do so. Memorize where the fire exits are, so that in a panic situation like this, you'll still be able to get yourself to safety.

For more resources, check these links:



As always, Pinaymediaplanner, stay beautiful. ;)


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Saturday, August 8, 2015

The Stellar Rise Of Emman Ordinanza

Posted By: Tech Support - Saturday, August 08, 2015
Quite long ago in the pre-digital age when there was still such a word as "boredom",  people would read Filipino comics.  Among the favorites was a character named Zuma.  Zuma's body has a snake part/protrusion on both his shoulders.

As told in the comics, Zuma is a demigod and the son of the Aztec serpent god Kukulkan ("Feathered Serpent"). He had been entombed in a buried Aztec pyramid until unearthed by an archaeological expedition team. Unleashed into the modern world, Zuma goes on a murderous rampage, preying particularly on virgin women who he rips and eats the hearts of.

One day in 2001, Zuma showed up on stage in a Christmas Party of what was then the hottest ad agency in the Philippines.  Unearthed not by an archaeological expedition team but by the fires of his own creativity, "Zuma" a.k.a. Emman Ordinanza, signaled the beginnings of his release from entombment.

For those who may not know it, our dear Emman had his beginnings in the Finance Department.  Mind you though, those were the days when the accountants and bookkeepers in Finance were themselves infected by the creativity which came from the other departments because then, everyone was "under one roof" so to speak.  So opposite from the unemotional and impassive folk we outsource our finance work to these days.

Just a few years after the Zuma appearance, Emman crossed over from Finance into Media at UniversalMcCann.  It was there under the tutelage of the 'best of the best' that Emman's rise began.

Then came the point when the UM stalwarts slipped into a three way diaspora.  Some went the way of Venus in Zenith Optimedia (then in Gamboa St.), some went the way of Malu Vasallo in OMD and then regrouping at MEC, and some went the way of moving into their own personal ventures of media sales.   The trailblazer that he was, Emman took a different route.  Mindshare.

Gathering more experience at Mindshare, Emman then hopped over to Starcom.  If one were to map out his offices, it would be as if he was just traveling from the Buendia side of Ayala Avenue all the way to EDSA.  However at the rate he was going, another stop in Ayala Avenue was too small a leap.

Little wonder then that the next appointment was overseas - Starcom South East Asia based in Singapore.  "Then after I was moved to Starcom China to handle P&G account", says Emman.  "I have lots of stories to tell.  I've been out for almost 5 years". 

Now, Emman Ordinanza is back in the Philippines - with
Zenith Optimedia Manila.  Through the quick chat with Emman, Pinaymediaplanner.ph could sense that there is still so much fire raging within.  "Digital is really growing, that's where the industry is going to anyway, but what I'm seeking for is more cross platform possibilities".


As we see Emman on the rise, one can really tell, this guy's going places.  CEO may just be a matter of time.  From where we stand, we give two thumbs up - definitely CEO material.  After all, how can you go wrong when the foundations have been laid in the supposed "backroom" of the Finance Department.

When Emman closes in to the top, world, you watch out!





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