“If content is king, then conversion is queen.”

– Jon Munsell

Tuesday, May 26, 2015

TogethER Makes OMD Philippines

Posted By: Jessel - Tuesday, May 26, 2015


Pursuant to its drive of delivering world-class integrated communications across multi-media platforms, Adweek’s 2014 Global Agency of the Year, OMD, recently launched its “TogethER Tour” or simply, the “ER Tour”, to help engage and excite every talent in all APAC markets this year.

As the “ER Agency”, OMD believes in a culture and community that constantly challenges itself to grow. There is no motion, no improvement, and no innovation in being the first, the biggest, or the strongest. This award-winning agency continually strives to be faster, bigger, and stronger.TogethER, OMD talents will grow, accomplish, and win more throughout 2015.

Last May 19, it was OMD Philippines’ turn to experience the ER tour. OMD Chief Brand Officer Worldwide, Andrew Lazzaro, and OMD CEO APAC, Steve Blakeman, together with the whole OMD PH team, shared a day of fun, learning, and elevating the OMD PH culture. The half-day session was conducted to harness the creativity of OMD PH team to further define the unique internal “ER” positioning of its Manila office.

After Lazzarobriefed the PH team about the ER experienceof some OMD markets across the region like Hong Kong, Singapore, and India, Blakeman co-facilitated the workshop. OMD PH team came up with three strategic ER objectives to pursue this year. These were “LaughtER,BravER, and WinnER”. All OMD PH talents were in unison in saying that they wanted to make their work place a more enjoyable and conducive site for professional development filled with laughtERs. More even agreed that they would be bravERin crafting highly creative, innovative,and effective media and marketing solutions, completely aligned on the mandate of the region and the global network. Hence, strengthening each OMD PH talent’s positioning as a winnER, indeed, in every way possible of addressing the specific needs of each clientele.

Blakeman enthused, “We had a fantastic session in Manila! It was the epitome of what ER is all about. Having lots of fun and great interaction during the session is testament to the fact that you, OMD Manila, chose wisely what your ER stands for.” While Mary Buenaventura, CEO of Omnicom Media Group Philippines states that, "The ER Agency” culture is a testament of OMD’s commitment to set new rules, new values in our evolving industry and our vision to become our client’s most valued partner.”  Likewise, OMD PH General Manager, Carla Cifra, confidently affirmed, “It was an inspiring and awesome experience for all of us and most especially, very helpful in realizing our goals – be braver, be winners, and be a family and a team fueled with laughter.” 




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Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Why Carat Stands To Win With Dep De Pasion.

Posted By: Tech Support - Tuesday, May 26, 2015
Carat recently took in Manuel "Dep" De Pasion as an Associate Digital Director and stands to win with this choice.  As it is, Dep De Pasion is a digital guy like no other.  Dep's career began in Out-Of-Home Media in UniversalMcCann's OOH unit way back a decade ago.  Highly adept in the nuances of the crazy and somewhat unregulated space of OOH media, Dep's familiarity with this arena will be an advantage to the Aegis owned agency.

How this works as a plus for Carat is that Dep can marry the verticals of digital and OOH for a seamless experience for the audience-consumer.  Most digital heads to this day still think of digital from the standpoint of mobile, tablet, and desktop, easily omitting Digital OOH from the equation.  For most agencies, digital is still traveling on two planes and not on three to include Digital Signage/DOOH.  Some are even still alien to the concept of "The New Tri-Media".  Dep as an addition to the digital strategy team can bring in the insight on digital signage whose rising popularity on EDSA and in the malls makes it an integral part of the media mix.

Congrats Carat!





Related Post:

How The Negros Trade Fair Maximized The Use of DOOH To Draw More Visitors

Every September, the Association of Negros Producers troops to Makati with all their delicious goodies and beautiful wares from the land of sugar, Negros Island - the Sweet Spot of the Philippines.  This year, the Negros Trade Fair, in step with the digital age was able to maximize the use of social media using an apparatus which fuses Social Media with Out-Of-Home Media.  Using the services of SelfieStation (a trademark of Cloudwalk Digital), the Negros Trade Fair was able to provide its attendees with an opportunity to have their photos taken with a distinct Negros Trade Fair frame. ...Read More.


Friday, May 22, 2015


The Filipinos Who Rock Mediacom SG

Posted By: Tech Support - Friday, May 22, 2015
Filipinos who rock Mediacom Singapore.

L to R - Jeremiah Macalino, Ruther Chan, Mica Claudio, Paul Ronda, Joseph Sales, Andy Soriano, Clarissa Dela Paz, and Minette Gongon.













More Filipinos please!



Quick Thoughts From Gladys Basinillo - Carat CEO

Posted By: Tech Support - Friday, May 22, 2015

"I realized that with convergence, globalization, ASEAN integration and open economy -- both international and local companies will have to continuously innovate to succeed. With data and technology driving rapid changes in the consumer behavior, the media ecosystem is simply exploding.

Marketers together with their partner agencies will have to spot the correct market trends and customer demand. Its both exciting and challenging for media agencies as we are expected to be the first to spot these trends for our clients. Plus we do have data :) insanely huge and powerful data sources.

My POV - It's no longer all about relationships, lower fees and lowest cost per spot. It's so much more than that - Digital, branded content, experiential marketing, econometrics, engagement, e-commerce and understanding the whole ecosystem. It's all about being a future proof media agency. Exciting. Daming kailangan pag isipan... "



Gladys Basinillo is the CEO of Carat.  She is still looking for a PA as of this writing.  Referrals please.



Monday, May 18, 2015

Is Starcom Ready for Leah Besa-Jimenez?

Posted By: Tech Support - Monday, May 18, 2015
Leah Besa-Jimenez changed her profile pic on Facebook this weekend.  While some people may brush this off as trivial, it does signify a new season not just for Leah who assumes the top post of CEO of Starcom Mediavest Group today, May 18, but for the entire force of SMV quartered at the Enterprise Tower in Makati City.

There is no doubt that Leah is very much able and ready to take on the reins of the Philippine operations of the SMV Group.  By now everyone would have known her impressive credentials including her last post as Group Head for the Media Convergence Group at Smart in charge of SmartAds, the country’s first real-time location mobile targeting service.

The question this morning is, "Is Starcom Ready for Leah Besa-Jimenez?".

There may be no room for a hangover after last week's send off for Joanna Chan-Mojica at the Makati Sports Club and Starlink's anniversary celebration.  To hit the ground running will be the mindset each SMV partner has to bear, not just today but over the next few months.  Surely, the promise of  Starcom of "transforming behavior through uplifting, meaningful Human Experiences" will be taken to a higher plane.

As we see it from our sideline perch, Leah is not just a game changer, she is a culture changer.  Even that is somewhat an understatement.  It's been proven in her previous posts including that time when she was managing director of Netbooster Asia and its rebranding to Movent in 2012, and her post at Proximity.

For those who feel that they'll still be waltzing to work at the Enterprise, it's time to learn some new steps as the tempo moves up and that knowledge of rumba may be a minimum requirement, so to speak.  We go out on a limb to say this because of Leah's non-pareil understanding of technology.  She is actually the preview of what the women CEOs would be in about a decade's time - a more inclusive and tech-savvy chief executive, who understands how her companies, vendors and customers work in a holistic, deeply integrated system - having a broad understanding of IT across the value chain.

The view is that the culture change will ripple all throughout the entire industry.  We're not just talking of SMV here.  Not even just Publicis, with SMV's sister ZenithOptimedia (also situated at the Enterprise).  We're talking of how this will change media suppliers/vendors perform.  And with new standards instituted encompassing areas of measurement and accountability, it will be of little wonder that a new norm will overtake media as we know it.

Overall, all stakeholders will have to get ready to rumba.

Having said that, this article should be re-titled, "Is the Media Industry Ready for Leah Besa-Jimenez?".



 






Related Post:

Makati Ordinance sets limits on size, height, location of Billboard and Signage

The Billboard and Signage Ordinance of Makati has taken effect last Monday, June 30, 2014, and the city government will be evaluating all existing and proposed non-mobile billboards and signage in the city according to its provisions and guidelines on dimensions, height, illumination and location, among others.  Makati Mayor Jejomar Erwin S. Binay said City Ordinance No. 2013-A-044 provides regulations covering all billboards and signage in the city...Read More


Saturday, May 16, 2015

Mark Chaves' Carat Wins Agency of the Year Malaysia

Posted By: Tech Support - Saturday, May 16, 2015
 Pinaymediaplanner sends out its congratulations to Carat Malaysia for winning Agency of the Year in that market.

Congrats to Mark Chaves and his team!
































Click here for OOH Marketplace:



Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More


Makati Ordinance sets limits on size, height, location of Billboard and Signage

Posted By: Tech Support - Saturday, May 16, 2015
The Billboard and Signage Ordinance of Makati has taken effect last Monday, June 30, 2014, and the city government will be evaluating all existing and proposed non-mobile billboards and signage in the city according to its provisions and guidelines on dimensions, height, illumination and location, among others.

Makati Mayor Jejomar Erwin S. Binay said City Ordinance No. 2013-A-044 provides regulations covering all billboards and signage in the city, and has provided the legal basis for the city government to order the removal of billboards and signage that pose danger to city residents and the general public.

“The new Billboard and Signage Ordinance of Makati will be strictly enforced by the city government primarily to ensure public safety. It is also intended to address concerns about visual blight and clutter and improve the city skyline and its environment,” Binay said.

The mayor, however, clarified that the moratorium on the construction and installation of new billboards in the city, declared by City Ordinance No. 2004-A-028, still remains in effect until it is lifted through the enactment of a separate ordinance.

Binay said the new ordinance sets specific billboard dimensions and spacing between billboards at designated locations identified in the Billboard Location Map, which are classified as Area 1 (along Major Roads), Area 2 (along Secondary Roads), and Area 3 (Special Development Zones).
Major roads categorized under Area 1 include EDSA, South Superhighway, Magallanes Avenue, Sen. Gil Puyat Avenue and Ayala Avenue.

Billboards or electronic displays in Area 1 must comply with the maximum allowable surface or display area in proportion to the width of the road.  Billboards along roads more than 45 meters wide (147.6 feet) shall have a maximum surface area of 162 square meters (1,743.8 square feet); for road width from 20 to 45 meters (65.6 to 147.6 feet), maximum surface area shall be 81 square meters (871.9 square feet); for roads less than 20 meters wide .  Also in Area 1, a freestanding billboard or electronic display must not exceed 22.5 meters (73.8 feet) in height, which is to be measured from the average elevation of the surface of the natural ground or existing sidewalk or carriageway level (whichever is higher), up to the highest point of the billboard or any of its components.

The spacing requirements between billboards in Area 1 are also in proportion to the road width, as follows:  150 meters (492 feet) spacing for road width of 45 meters (147.6 feet); 100 meters (328 feet) for road width from 20 to 45 meters (65.6 feet to 147.6 feet); and 50 meters (164 feet) for road width of less than 20 meters.  Meanwhile, the maximum height of a building-mounted billboard in Area 1 must conform with the building height limit (BHL) requirements, non-obstruction of doors and windows, building code and zoning ordinance requirements, among others.

In its report to the mayor, the Zoning Administration Division of the Urban Development Department (ZAD-UDD) has now prioritized the updating of its inventory of current billboards or electronic displays in the city.  Inspection teams are being deployed to conduct ocular inspections of existing billboards and check their conformity to the new guidelines, starting with major thoroughfares like EDSA and South Superhighway.  The results of the evaluations will be the basis for the preparation of notifications to concerned billboard owners and advertisers.

Billboard owners and advertisers with existing materials in the city are also being urged to volunteer for evaluation and submit pertinent documents to ZAD.  They may submit the current building permit, approved plan, picture of the billboard, and complete address at the ZAD office at 2/F, old City Hall building along J.P. Rizal St., Poblacion, Makati.

Illegal and non-compliant billboards that will be identified during the inspections, on the other hand, will be recommended by the zoning office to the Office of the Building Official for dismantling.
Last year, public hearings were held by the city government to present the Billboards and Signage Masterplan to stakeholders, who were also allowed to submit their proposals for consideration and inclusion in the masterplan.

The public may access the full text of the ordinance via the official website of the Makati city government, www.makati.gov.ph. It can be found among downloadable documents in the subheading “Publications” under “The City” in the homepage.




Click here for OOH Marketplace:



Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More


Omnicom Media Group Appoints Mary Buenaventura to Lead the Philippines

Posted By: Tech Support - Saturday, May 16, 2015
Manila, 28th April 2015 – Omnicom Media Group has announced a change in leadership in one of their rapidly growing markets in Asia Pacific – The Philippines. Nicanor Gabunada Jr. (Nic), has stepped down from his position as Omnicom Media Group’s current CEO, to pursue another opportunity in the industry. He will be replaced by Mary Buenaventura effective May 1.


In her new role, Mary is charged with the leadership of all Omnicom Media Group assets in Philippines, working alongside the senior management team and leads for OMD, PHD and M2M. Mary will report to Jasmin Sohrabji, CEO for Omnicom Media Group, SEA and India.

Commenting on the appointment, Jasmin Sohrabji, CEO for Omnicom Media Group SEA and India, said, “Mary brings a wealth of experience to our network. She is a stellar talent with strengths and accomplishments in a wide range of disciplines. Mary’s comprehensive knowledge of the local market coupled with her knack of delivering effective results will help in strengthening Omnicom Media Group’s capabilities and ensure that our momentum in this market is accelerated. I am delighted to welcome her to the network.”

On outgoing CEO, Nicanor Gabunada Jr.(Nic), Jasmin Sohrabji said, “Nic has driven 3 years of continued growth and stability. Our overall offering and value proposition in the Philippines is much stronger across all our brands, now. We are thankful for his leadership and wish him the best for his next challenge.”

Mary joins Omnicom Media Group from Y&R Philippines, where she held the post of CEO/President for the last 13 years. Mary set-up Y&R Philippines’ in-house integrated marketing communications capabilities, the first for Y&R’s Asian network and Wunderman – WPP’s digital and CRM agency. She also spearheaded agency service innovations, like digital and interactive solutions, CRM, shopper marketing, activation to name a few.

“The Philippines represents a very important growth market for us in South East Asia. Mary’s proven track record in driving growth and building strong cultures is exactly the type of leadership we need right now,” said Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group.

Commenting on her new role, Mary said, “It’s an exciting time to be in the media industry. I am looking forward to leading Omnicom Media Group in the Philippines by staying committed to the organisation’s vision and objective to be the very best across all of our operations.”

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.





Click here for OOH Marketplace:



Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More


That Creepy Billboard On EDSA

Posted By: Tech Support - Saturday, May 16, 2015
People have been talking about it.  It is there.  It is real. 

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing.

It's as creepy as seeing a rocking chair rock on its own without anyone on it.

The Manila Bulletin, Adobo Magazine , and Advertising and Marketing Philippines have consulted with Lloyd Tronco, an industry expert in outdoor advertising to get his opinion on what this really is.

Tronco says, "It could just be filler material inserted to use up the gaps between ads and other public service announcements". He continues to say, "Either that, or if you see that there are other TV networks currently advertising on that same LED board, it could be a teaser for a new program for the advertised network."

Then again, we called the owner of the LED board and they said that they didn't know about it!  So did this material just pop up even without the owner knowing?

Talk about a really interactive billboard!





Click here for OOH Marketplace:



Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More


Tigerair Is Now Rebranded as CebGo

Posted By: Tech Support - Saturday, May 16, 2015
MANILA, Philippines - Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific Air (PSE:CEB), now operates as Cebgo. Its new logo utilizes CEB colors, to further reflect the airline's relationship with its parent company.

"The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB's distribution channels and network, and work together to serve more guests," said Michael Ivan Shau, Cebgo President and CEO.

Starting this May, Cebgo crew has been conducting Fun Games onboard to unify the CEB group flight experience. Flight and ground crew will don Cebgo uniforms in a few months' time.

Cebgo continues to operate flights Ninoy Aquino International Airport Terminal 4 and Clark International Airport. It flies to 16 destinations: Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.

Since CEB's acquisition of Cebgo last March 2014, CEB managed to quickly turn around its wholly owned subsidiary, narrowing its financial losses significantly. Cebgo has since then launched 10 new routes, offering more options for the traveling public.

In 2014, Cebgo carried 1.3 million domestic passengers, compared to 970,000 in 2013.




Click here for OOH Marketplace:








Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More







Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More


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