“If content is king, then conversion is queen.”

– Jon Munsell

Friday, April 24, 2015

The OAAP Now Has A Mobile Responsive Website!

Posted By: Admin - Friday, April 24, 2015
With more people accessing the internet via mobile phones, the Outdoor Advertising Association of the Philippines has adapted to the changes in technology through a new mobile responsive and easy to navigate website.

Communicating with the Secretariat is even much easier!

For queries on OOH Media Measurement and Out-Of-Home Media in the Philippines, the author may be reached at oohresource ( @ ) gmail.com

Wednesday, April 8, 2015

The Most Expensive Pancit Molo I Ever Had

Posted By: Tech Support - Wednesday, April 08, 2015
Reader, grant me the indulgence to take this moment of self-adulation.  Just this once, please.  Like most Negrenses, I am a Pancit Molo connoisseur.  We've had too many pancit molos in our lives simply by attending the various lunches and dinners in Negros or Iloilo wherein Pancit Molo was served as the indispensable prelude to a full Ilonggo/Negrense meal.  I've come to a point wherein the various tinges of flavor, the degree of how garlicky the soup is, or the thickness of the wonton wrapper which somehow lends to the consistency of the soup (whether watery or sticky), can draw me back to a particular household where I've had a similar serving of this Ilonggo favorite.

That's for taste.  For its description, Pancit Molo's uniqueness lies in the fact that Pancit Molo runs contrary to its name - containing no noodles at all despite the reference to pancit. What it has is chicken in a garlicky broth with pork and shrimp dumplings in wonton wrappers folded to resemble nun's headdresses.

I remember the time in the year 2000 when Daphne OseƱa capped the news on Studio 23 with a segment called Video Postcard.  Daphne would go around the Philippines and give a 5 minute overview of the place and its peculiarities.  At one particular point in time, Daphne visited Molo, Iloilo in search of the restaurant with the best Pancit Molo.  Molo, Iloilo after all is the place where this popular soup emanated from.  Did she find it?  No.

I sent her an email to explain why that was so.  And so the story goes that at the turn of the century when the families in Iloilo migrated east to Negros Island to establish their fortunes in sugarcane, these families brought along with them their entire household entourage including the chief cook - and the treasured pancit molo recipe.

To this day, ask any Negrense where you can find the best pancit molo.  Nine out of ten, you will be pointed to a family household who serves great pancit molo in their dining room as cooked by their family kusinera.  Seldom, if not at all, will you be pointed to a restaurant.

Fast forward to today 2015.  I came from a meeting in Makati which lasted a bit one-ish.  My stomach was growling and while it would have been convenient for me to snap up a fastfood meal, I chanced upon a newfangled soup restaurant in Salcedo Village.  I glanced at the menu, saw the name Molo and drew my eyes to the price.  I whistled.  "Okay lang, there's always a first time", I said to myself. 

My soup came and it had a generous dose of "ulo sang molo" (wanton dumplings) as we would fondly call them at home.  What I noticed though was that it had too much cilantro in it.  If I had seen cilantro in its description on the menu, I would have thought twice about ordering it for cilantro is not native to a bowl of Pancit Molo.

More than enough cilantro to make chutney.
Perhaps a tinge of it would have done, if only to create a different fusion taste - but only a touch please.  I understand the attempt to create a different and distinct tingle on the palate but to actually have more than enough cilantro to activate a flushing of toxic metals from my body was not my idea.

So the time came that I had to pay the bill.  Surely, I could not recall paying this much ever for a bowl of pancit molo let alone to think about how it tasted vis a vis the price.

It was ok.  Place was nice.  My hunger was relieved.  To be fair, they never published anyway that this was going to be authentic Ilonggo pancit molo.  Thus the creative latitude to introduce cilantro is permitted. 

Then again, for those who are really looking for good pancit molo, just like in Negros or in Iloilo, the best pancit molo is always served in the dining room at home.

Related Post :

Revisiting Cuadra Street : The Street Which Made Bacolod Chicken Inasal Popular

Bacolod City's famous chicken dish inasal (barbecued chicken) has spread far and wide across the globe reaching not just the United States of America but also the Middle East.  Unknown to many is the fact long before it reached foreign shores, inasal's humble beginnings are traced back to a small street in Bacolod known as Cuadra......Read More

Wednesday, April 1, 2015

Omnicom Media Group India appoints Amol Dighe as Head of Investment

Posted By: Tech Support - Wednesday, April 01, 2015
India, April 1, 2015 – Continuing its focus on bolstering trading and investment teams across the Asia Pacific region, Omnicom Media Group today announced the appointment of Amol Dighe as Head of Investment, Omnicom Media Group India. The appointment in India follows senior hires for the function in markets like Singapore and Hong Kong.

Amol will lead strategic insight and analysis over the OMD and PHD investment portfolio to ensure the best possible client outcomes are secured across all media platforms. In addition he will be involved with special development projects across South East Asia.

Amol is a seasoned media professional. Having worked on all sides of the value chain - client, agency and media owner. His expertise runs across buying, planning, negotiation and strategy; developing business systems with deep strength in analytical, organisational and managerial experience. He has a 360 degree view of the investment landscape and full insight into the spectrum of trading and negotiation strategies that can be applied to deliver maximum client value.

Prior to his new role at Omnicom Media Group, Amol has a depth of experience working with Unilever in a Regional Buying and Operations role for the Asia Pacific Region, working with Star TV Network to establish their Client Service Strategy and Planning unit and working with Group M India spanning over nine years. Most recently he was in a leadership role in Jakarta with Mindshare Indonesia.

Speaking on Amol’s appointment, Jasmin Sohrabji, CEO Omnicom Media Group India and South East Asia said, “Amol is a terrific addition to the team, bringing invaluable experience to further strengthen our Investment team. Leveraging his experience across the region he will additionally play a key role in special development projects in South East Asia.”

Welcoming Amol to Omnicom Media Group, Harish Shriyan, COO Omnicom Media Group said, “As we consolidate and gear up for the next level of growth, we are excited have Amol as part of our management team that will enhance our client delivery capabilities in India.”

Amol said, “I am delighted and excited with this opportunity of working with the growing Omnicom Media Group team to add greater value to our client offering and making our business more robust for the future.”

Commenting on the appointment, Paul Moreton, Chief Investment Officer, Omnicom Media Group APAC, said, “With our business growth, we are privileged to have the ability to attract quality talent. Amol will continue to develop our offering – delivering expertise in an area of increasing sophistication.”

Amol’s appointment is effective immediately.

About Omnicom Media Group and Omnicom (www.omnicommediagroup.com)
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks PHD and OMD as well as a number of specialty media communications companies. By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of its clients.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Ford Signage Photobombs Nissan Billboard on EDSA

Posted By: Tech Support - Wednesday, April 01, 2015
You can't miss this if you are traveling on EDSA Southbound and looking at EDSA billboards.

After descending from the Santolan Flyover and moving towards Ortigas, one will really notice this billboard of Nissan, advertising its new Navarra pickup being photobombed by the signage of Ford.

Hilarious actually.

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