“If content is king, then conversion is queen.”

– Jon Munsell

Tuesday, October 27, 2015

Catch Sleepless at the QCinema International Film Festival 2015

Posted By: Jessel - Tuesday, October 27, 2015
Sleepless (synopsis)

Gem (24) and Barry (30) are two lonely people who can’t sleep. They spend hours lying awake while everyone else is asleep. They are both stuck in a rut, both of them working dead-end jobs at a call center. They explore the city at night and find ways to kill time. Though there’s a certain loneliness when you’re awake in the dead of night, there’s also a bond that develops. Gem and Barry talk about zombies, love and everything in between. Together they fight the loneliness that keeps them awake. In the end, they realize, that even though you cannot cure insomnia, you just need someone to lean on until the sun comes up.

Director: Prime Cruz
Producer: Gino Parma
Screenwriter: Jen Chuaunsus
Director of Photography: Tey Clamor
Production Designer: Nestor Abrogena
Editor: Galileo Te
Musical Scorer: BP Valenzuela

Cast: Glaiza De Castro, Dominic Rocco, TJ Trinidad, Bea Galvez, Irma Adlawan, Dennis Marasi-gan

Sleepless is the 6th Circle Competition Finalist for QCinema International Film Festival 2015.









Say I do to Bridestory

Posted By: Jessel - Tuesday, October 27, 2015
A Southeast Asian company is taking the wedding industry by storm. Using technology to their advantage, Bridestory connects wedding professionals to couples across the globe in the most convenient way possible. It is the leading wedding marketplace in the region.

“Wedding vendors are very good at what they do, however, not all of them can market their brands in an appropriate way, which is an important factor for success. Bridestory is here to solve that problem,” said Kevin Mintaraga, Chief Executive Officer of Bridestory.

The platform works both as an inspiration site and a directory of wedding professionals. Through Bridestory, couples can get inspirations from a catalogue of works accomplished by professionals. Bridestory also enables wedding professionals to expand their reach by providing an avenue for couples around the world to contact them easily.

After launching in January 2014, Bridestory has garnered the trust of couples and vendors in its home country, Indonesia, as well as from neighbours such as Singapore and Australia.

Over 15,000 vendors from 39 countries, including 12,000 hailing from the Southeast Asian region, are doing business with the help of Bridestory. Vendors are categorized based on their expertise, be it dress and attire or photography, among others.

Bridestory already has 200 local vendors shortly after launching their Philippine website (www.bridestory.com.ph) last August. 

“Bridestory has a good reputation overseas for featuring the best wedding inspiration for readers and serving as a channel for different suppliers to feed the needs of particular clients,” said Sheena Caburog of Mayad Studios, who signed up in August.

”We expect for Bridestory to continue upholding the same here in the Philippines, inspiring couples to get the best for the best days of their lives,” Caburog added.

Mayad Studios have been commissioned to photograph weddings around the world including ones in Fiji, Africa, India and London among others.

Bridestory is the right partner for vendors aiming to seize the opportunities of the growing digital market, adds Mintaraga.

“We signed up with Bridestory because of the market and its potential. We don’t usually join bridal fairs so we only get to promote online,” said Chyv Reyes of MangoRed, a photography studio in the Philippines.

MangoRed photographed the weddings of Kitchie Nadal and Carlos Lopez and Iya Villania and Drew Arellano.

According to Similarweb, a traffic estimator tool, Bridestory has become the most visited wedding website in Southeast Asia by August 2015, with more than 500,000 visits per month.

A tech company at its core, Bridestory provides their vendors with invaluable electronic data.

“We give real time leads with contact and measurable marketing. We have experts on digital marketing and we invest on optimizing the vendor’s online presence via digital marketing tools,” said Mintaraga.

The company has just launched their very own vendor app, Bridestory Pro, which enables vendors to manage and promote their business in Bridestory through mobile devices.

Bridestory Pro allow vendors to view their profile statistics, receive notifications regarding inquiries from users, manage such queries, manage their subscription, and update their business profile information.

With Bridestory, vendors can promote their products globally and receive inquiries from prospective clients. Vendors will be able to self-upload and update their portfolios to the site. In addition, there is a vendor tagging feature with which vendors can ‘tag’ others who they collaborated with on a project.

“Bridestory is a great platform because when couples find something, they can easily see the vendor in the tag and they can connect with them,” said Reyes.

Bridestory also owns an international blog and a social media network with a global audience of more than 2 million. Wedding inspirations submitted by both couples and vendors are featured daily in these channels.

Weddings are becoming more “imaginative, creative and personal” all at once said Caburog. Through Bridestory, vendors can show couples their unique touch.

With Bridestory, wedding professionals can help more couples around the world make their special day, the best there is.





Tuesday, October 13, 2015

Dulaang UP's King Lear | Haring Lear still ongoing

Posted By: Jessel - Tuesday, October 13, 2015
Dulaang UP’s second offering for its 40th Theatre Season is William Shakespeare’s King Lear and its new Filipino translation by Nicolas Pichay, Haring Lear. The play, considered by critics as Shakespeare’s greatest tragedy, is directed by DUP Founding Artistic Director, Professor Emeritus Tony Mabesa.


Play dates are:

ENGLISH
10:00 A.M.
October  10, 18, 24
3:00 P.M.
October  11, 17, 25
7:00 P.M.
October  7, 8, 16, 20, 22
FILIPINO
10:00 A.M.
October  9, 14, 15, 21, 23
3:00 P.M.
October  11, 17, 25
7:00 P.M.
October  10, 18, 24

Monday, October 5, 2015

Omnicom Media Group Digital Rolls First Instagram Campaign in Thailand with DTAC

Posted By: Jessel - Monday, October 05, 2015
Bangkok, 1st Oct, 2015 - Omnicom Media Group Digital rolled out Thailand’s first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram’s newly launched Marquee unit – a high impact, single day campaign unit – offering guaranteed impressions and placement in the top ad position of Instagram’s feed.

The execution coincided with the official launch of Facebook’s operations in Thailand that included the rolling out of Instagram advertising in the Thai market. DTAC were officially the first advertisers on Instagram Thailand with a pre-launch awareness campaign for their 4G network.

“Our campaign with Instagram Thailand for Dtac is the perfect example of our endeavor to consistently innovate and execute first-to-market ideas for our clients. The constantly evolving media landscape demands media to break out of its conventional mold and Instagram offers an effective creative canvas for brands to connect with their audience. With 7.1 million monthly actives on Instagram in Thailand and the fact that Thai’s spend a substantial amount of time accessing social media via the mobile phone, made the Instagram campaign, a perfect opportunity for Dtac to increase its appeal and awareness in the Thai market,” said Rochelle Chhaya, Managing Partner, Omnicom Media Digital Thailand. “Omnicom Media Group is delighted to have been part of a milestone campaign in Thailand and will continue with its efforts to raise the bar of technology driven innovation,” she added.

As per the Marquee format of the Instagram campaign, Dtac adverts were inserted three times in the day, which required three different creatives that were run during the course of the day. Omnicom Media Group also ran Instagram Ads using the self-serve platform in order to sustain campaign momentum and increase the reach and frequency to drive measurable campaign results.

Facebook opened their official Thailand office on September 17th along with the launch of Instagram advertisements in the Thai market. Instagram Thailand currently has 7.1 million active Instagram users with more joining every day.

About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.







Tuesday, September 22, 2015

Pearl Sultan returns to M2M from Vizeum

Posted By: Jessel - Tuesday, September 22, 2015
Pearl Sultan, former Investment Head at Mediaforce Vizeum, Inc., returns to M2M Advertising Philippines, Inc. as Head of Trading and Accountability.

Dulaang UP's King Lear | Haring Lear

Posted By: Jessel - Tuesday, September 22, 2015
Dulaang UP’s second offering for its 40th Theatre Season is William Shakespeare’s King Lear and its new Filipino translation by Nicolas Pichay, Haring Lear. The play, considered by critics as Shakespeare’s greatest tragedy, is directed by DUP Founding Artistic Director, Professor Emeritus Tony Mabesa.

The play is set in the waning years of a Southeast Asian kingdom replete with appropriate music, movement, costumes, and properties of the region without losing the themes, images, and poetry of the playwright’s supreme achievement. King Lear | Haring Lear is the epitome of how deceit and the love for the superficial can tragically bring families to ruin and great kingdoms to ashes.

The star-studded cast includes Joel Lamangan, Leo Rialp, Jojo Cayabyab, Jeremy Domingo, Jacques Borlaza, Guelan Luarca, Frances Makil-Ignacio, Gilleth Sandico, Martha Comia, and Astarte Abraham to name a few.

The artistic staff is composed of Ohm David (set design), Eric Pineda (costume design), Meliton Roxas (lighting design), Jethro Joaquin (sounds design), Arnel Paguyo (property design), Jeremy Dela Cruz (movement & choreography), Patrick Ortaliza and Juan Gonzales(dramaturgy) and John Mark Yap (assistant direction).

King Lear | Haring Lear runs from October 7 to October 25, 2015 at the Wilfrido Ma. Guerrero Theater, 2nd Floor, Palma Hall, U.P. Diliman. For tickets, sponsorships, and show buying inquiries, call Samanta Hannah Clarin or Camille Guevara 926-1349, 433-7840, 981-8500 local 2449 or email dulaangupmarketing@gmail.com. Like our official Dulaang UP page https://www.facebook.com/DulaangUnibersidadNgPilipinas.

Wednesday, September 2, 2015

Omnicom Media Group Partners with Spikes Asia to Present Tech Talks, Collaborates with Spotify

Posted By: Jessel - Wednesday, September 02, 2015
Singapore, 2 September, 2015 – The Spikes Asia Festival of Creativity will continue with its showcase of the latest technology currently shaping the creative media landscape, through its Tech Talks segment, sponsored by Omnicom Media Group. This year, the festival is split up into three content stages, of which Tech Talks will feature in the Discovery stage.

Tech Talks will present a total of seven curated talks across the three days of the festival from leaders of APAC’s most forward-thinking digital media and marketing companies. Delegates will meet and hear from the people behind emerging technologies, who will showcase their products to the creative and media communities providing awareness of new digital tools and fostering new ideas of innovative product marketing.

“Innovation and technology are two key drivers for change in media, marketing and communications. As technology changes exponentially so too does media and keeping ahead of the curve gives brands the competitive advantage. Omnicom Media Group is delighted to be partnering with Spikes Asia again to present Tech Talks, which will be a showcase of how technology is pushing the boundaries to provide immersive and engaging consumer experiences. Tech Talks is about driving innovation, which has and will always be at the heart of what we do as a network,” said Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group. 

This year Omnicom Media Group will collaborate with Spotify to present a session on how brands engage with consumers by leveraging one of their key passions – music.“Our session with Spotify will explore how technology has metamorphosed the music industry and how marketers now have a huge opportunity to leverage the power of music to engage consumers and grow their brands” added Cheuk Chiang.

“We’re thrilled to partner with Omnicom Media Group at Spikes Asia this year to share our viewpoints on innovation and technology,” said Sunita Kaur, Managing Director (Asia) at Spotify. “We hope that through our session, we can encourage more brands and marketers across the region to forge a strong emotional connection with their target audience through music.”

Other sessions in the line-up includes a session by Happy Finish on how virtual and augmented reality are changing the way brands communicate with consumers, while music and sound technologists Charlton Hill and Justin Shave of Uncanny Valley will examine the current landscape of music technology and demonstrate the thinking behind the future of interactive sonic experiences. Sessions will also come from Framestore Pictures, R/GA, Metalworks by Maxus, and Innocean USA.

Along with the Tech Talks, Spikes Asia has a programme of inspiring seminars, forums, networking events and awards. The festival takes place at Suntec Singapore from 9-11 September and full details of the programme of events can be found here at www.spikes.asia.

Tech Talks programme - http://www.spikes.asia/attend/the_festival/techtalk/

Follow Tech Talks on Twitter – @OMG_APAC #TechTalks

OMD Rank in Great Places to Work List for 7th Year Running

Posted By: Jessel - Wednesday, September 02, 2015
We are incredibly proud to announce that for the seventh year running OMD has been recognized as one of the top 50 best places to work in Australia according to a study conducted by The Great Places to Work Institute.

The BRW Best Places to Work study is widely acclaimed in Australia. Based on one of the world’s most comprehensive studies of workplace culture by Great Place to Work Australia, OMD are the only communications agency to have ranked in the prestigious top 50 listing for the last seven consecutive years; 2008 - 2015.

Ranked number 18 in the list of Australian companies with over 100 employees, OMD were acknowledged for their creativity, influence, and continued focus on people including the introduction of their reverse mentoring scheme where Gen Y employees have the opportunity to mentor senior executives giving them insights into the younger generations perspective.

OMD is a business built on the belief that attracting and nurturing the best talent, and providing them with a dynamic environment where they can thrive personally and professionally, equates to business success for themselves and their clients. “We are delighted to be listed again as one of the 50 best places to work in Australia!” said Peter Horgan CEO, OMD Australia. “A clearly articulated business vision with a key priority on people and integrity, is one that cultivates elevated performance. This consistent focus on our people is truly ingrained in our culture, and continues to position us as one of the most awarded Agencies globally”.

OMD Australia has won the Campaign Asia-Pacific Talent Management Team of the Year award for the last 2 years running, as well as being recognised with Campaign Asia-Pacific Agency of the Year, and Agency Head of the Year awards. This year OMD was awarded the Grand Prix at the Festival of Media Global Awards, and also recognised as the overall Agency Network of the Year.

Martin Cowie, People & Development Director at OMD said “It is gratifying that OMD’s unrelenting focus on enabling our people to be the best they can be has once again paid dividends. OMD’s culture is squarely focused on the development of each and every employee, and our substantial investment in training means that we have the best and brightest people in the industry providing best in class service to our clients. Becoming Australia’s No 1 ranked agency according to Recma this year proves that our people focused strategy is also the key to our business success.”

OMD have placed #18 in the BRW Best Places to Work 2015 Study. A catalogue of the 50 employers nationally will be published on www.brw.com.au, and www.greatplacetowork.com.au on 2nd September 2015. Further information on the survey conducted by the Great Place to Work Institute Australia can be found on their website: www.greatplacetowork.com.au

Friday, August 28, 2015

Summit Media Strikes Gold At The Sparks Awards

Posted By: Tech Support - Friday, August 28, 2015
SINGAPORE - Following the resounding success of its launch in 2014, the Spark Awards has returned in 2015 to recognize the top media solutions, products and services from media owners and publishers across South Asia, Southeast Asia and ANZ. 

Summit Media did the Philippines proud by being nominated in 5 categories and bringing home 4 top honors.The awards included GOLD for the Best Creative Team, GOLD for the Best launch by a media owner (Cosmo Beauty Crush - Pantene), SILVER for the Best Content Team, SILVER for the Best Media Solution in Print.

Ready, willing, able, and beautiful to receive the awards at an impressive ceremony and gala dinner held last night 27 August 2015, at the Singapore Marriott Tang Plaza Hotel, were Summit Divas Junn de las Alas and Brei Cabrera.

Junn Diva and Brei Cabrera waiting for their limo
The Spark Awards acts as the main platform for media owners to demonstrate their innovation and effectiveness to advertisers, agencies and clients. Winners of the Spark Awards 2015 represent a powerful benchmark for reliable partners in the region.

Congrats Summit!  A great way to celebrate #summitat20.

#passionon !

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Related Post:


Events, BTL, and OOH Companies Seen Adapting To The Digital Shift

With the rise of digital media and smartphone usage, the demands for a digital component within brand activations and below-the-line activities are more evident.  Gone are the days when Events and Below The Line companies were simply tasked to do sampling and promo.  Even Barangay level activations now require a digital twist. ...Read More




Wednesday, August 26, 2015

Business Mirror Is An Official Media Partner of APEC 2015 CEO Summit

Posted By: Tech Support - Wednesday, August 26, 2015
The Business Mirror has officially signed up as the official media partner of the APEC 2015 CEO Summit to be held in Manila on Novernber 16-17. Signing for BM is Publisher Anton Cabangon and Host Committee COO Guillermo "Bill" Luz.



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Group M Talent Intake 2015

Posted By: Tech Support - Wednesday, August 26, 2015
2015 Talent Intake - Philippines
Manila, Philippines
We're talking to top talent about employment with us in 2015.

Are you interested in a career at the intersection of art and science? Do you want to understand the power of influence?

If you are based in Manila, speak Tagalog & English, and have an interest in Ad-Tech, Media, Marketing, Communications Planning, Economics, Digital (Search Engine Marketing / E-commerce / SEM, Social Media) or Content Creation, get in touch with us here.

https://hire.jobvite.com/Jobvite/jobvite.aspx?b=nRHRgswC

Fuse's Jay De Jesus Moves To Mediacom

Posted By: Tech Support - Wednesday, August 26, 2015
If movie soundtracks could describe a person's life, Jay de Jesus' soundtrack would be the theme to "Mission Impossible".  Always creating miracles for clients at PHD Network's Fuse, Jay has taken her talent and prowess to the Group M camp under Mediacom. 

Welcome to Group M Jay!



OMD Hong Kong tops RECMA Rankings

Posted By: Jessel - Wednesday, August 26, 2015
Hong Kong, 25 August, 2015 – OMD Hong Kong announced that OMD is the leading agency in Hong Kong based on the latest RECMA report. Among the 12 media agencies assessed, OMD ranked No.1 for its success in the strongest YOY growth in the industry.

RECMA ranks media agencies on 4 criteria, summarized by a number of points that include overall activity vs. buying billings, traditional vs. non-traditional media, country adjustment deflators, and overall ratios of activity/staff, research company etc.

“This success is another milestone for OMD Hong Kong. As an agency we are committed to delivering robust, client-centric and performance-based solutions that help our clients’ business growth. We had a higher market growth rate (64% higher
than the market average) which means that OMD has a much better competitive edge as compared to other agencies,” said Roid Sin, CEO of OMD Hong Kong.

“Our competitive advantage is mainly driven by our unique planning process (VISION) with support from our specialist units on every facet of media management like mobile, strategy & insights, programmatic, and performance media, which helps
us to present a truly integrated communications offering. This is complemented by our creative thinking that has helped us to be the most awarded media agency in Hong Kong,” added Roid Sin.

The RECMA Report

Founded in June 1991, in Paris (France), RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale.

The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-taking and agency sourcing.

RECMA collects and analyzes data from more than 880 media agencies and 640 digital agencies in 50 countries.

About OMD

OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications
strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented nine consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011 and 2014; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.

OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).

About OMD Hong Kong

OMD Hong Kong is a leading media communications agency with more than 130 professionals providing both local and global expertise.

It is the most creative agency in HK by winning more than 70 international and local awards every year and it had been named as Gold Media Agency of the Year by MARKies in 2013, 2014 and 2015. Moreover, it was rated as the Asia’s Smartest Media Agency by WARC100 in 2014.

OMD is dedicated to clients’ growth. It starts with unwavering commitment to deliver sharper insights, smarter ideas and stronger results. It is at the forefront of the industry by anticipating client’s demands and provide cutting-edge communication and business solutions.

More information, please visit www.omd.com/hong-kong

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Pinaymediaplanner CEO Quotes : Gladys Basinillo

Posted By: Tech Support - Wednesday, August 26, 2015
Organizations that "save money" by hiring people they can afford are headed for mediocrity especially for a cut throat industry like ours. I do believe in over investing in people. Leaders know that it's the people that make things happen. Without a good team, a leader is nothing. It's hard to balance really. I do believe in maintaining a healthy bottom line, but if you think you've got the momentum then by all means hire the best people that fit your culture. So much talents out there, they're smart and maybe a bit pricey -- but they're willing and capable to "fly", all they need is a little wise investment.

I also believe in over investing by training people, non-stop until they become better than their superiors.

Gladys Basinillo

Chief Executive Officer at Carat Philippines







Lloyd Tronco Caps A Decade Of Writing On OOH; Starts Anew With OUTDOOR.PH

Posted By: Tech Support - Wednesday, August 26, 2015
If one were to name 5 names heavily associated to Out-Of-Home Media, it will come as no surprise that Lloyd Tronco's name will be in that list.

One of the original Out-Of-Home Media Strategists when agency managed OOH was not yet in vogue, Lloyd Tronco is the Executive Director of the Philippine Center of Out-Of-Home Media Research and Science which is the repository of information pertaining to Philippine OOH media.

After his stint with UniversalMcCann, Lloyd took to writing about OOH and monitoring the trends and changes in this vertical.  This was 10 years ago on a platform known as OutlookPH.blogspot.com .

This week, after speaking at the 1st OAAP National Summit in Davao, Lloyd capped a decade of doing OutlookPH and starts anew with OUTDOOR.PH .



Source: http://www.outdoor.ph/2015/08/lloyd-tronco-10-years-of-blogging-about.html

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Carat Enhances Its Team With Creative Content 101

Posted By: Tech Support - Wednesday, August 26, 2015
Creative Content 101 with Paul Basinillo
Carat is stepping up the pace of its game by putting its team members through Carat Plus.  Carat Plus is a fast track program for high potential media planners and buyers in Carat.

The program immerses the participants in all disciplines from ATL, BTL, Digital, Branded Content, PR, Promo, and Activation.

This photo shows the class in Creative Content 101 by Paul Basinillo.  Participants included Jed Constantino, Jake Habitan and Erik Querido.

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Monday, August 24, 2015

Omnicom Media Group Malaysia Appoints Head of Digital

Posted By: Jessel - Monday, August 24, 2015
Malaysia, August 24, 2015 – Omnicom Media Group Malaysia has appointed Shyam Ravishankar as Head of Digital. In his new role, Shyam will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences.

Shyam joins Omnicom Media Group Malaysia from OMD India where he was the business director in charge of digital and mobility services. A digital strategist with over 13 years of experience and a specialist in data-driven brand building strategies, Shyam has a wide depth of knowledge across key areas such as performance marketing, SEO, social media and digital analytics to name a few. Over the course of his career, Shyam has worked on a plethora of industries such as technology, education, travel, real estate and financial services. 

Commenting on his appointment, Andreas Vogiatzakis, CEO of Omnicom Media Group, Malaysia said, “Shyam is a digital evangelist, and a great addition to the team. His experience will complement our existing talent pool and help us deliver an even better product and exemplary service. Shyam is particularly skilled in creating synergies that provide an integrated offering incorporating the best of digital and weaving them with offline strategies. As a network, we are committed to investing talent to ensure that we are ahead of the curve when it comes to digital 
expertise. We are thrilled to have Shyam on board.”

Commenting on his appointment, Shyam said, “It feels great to continue being a part of the network in a different market. This is an exciting opportunity to work with a talented and welcoming team in a market that has great potential when it comes to digital. I am looking forward to lead the network’s digital prowess and further strengthen our offering.”

Prior to his roles at Omnicom Media Group, Shyam worked in Mindshare on the United Breweries, Tata Steel and Nike accounts.

Shyam reports to Andreas Vogiatzakis and his position is effective immediately. 

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Thursday, August 20, 2015

OMD Chine Launches Video Report - DIVE VIDEO

Posted By: Jessel - Thursday, August 20, 2015
Shanghai, August 20, 2015– OMD China, the leading marketing communications and  media  investment  solutions  specialist,  has  launched  DIVE  VIDEO,  a quantitative  research  study  that  explores  both  consumer  video  watching  behavior and  video  advertising  effectiveness.  OMD  appointed  AdMaster  and  Mintel  as research  partners  for  this  study.  In  this  pioneering  study,  OMD  went  beyond  just analyzing  time  spent  and  penetration  to  deep  dive  into  how  consumers  decide  on online video content they  watch,  why  they choose the platforms they do and  how they interact with online video advertising. 

“Video  in  China  is  the  world’s  largest  market  boasting  of  over  500million  viewers. The  exponential  growth  of  users  and advertising  spending  has  created  many  new challenges  in  the  realm  of  video  advertising.  Dive  Video  will  unravel  all  of  the 
mysteries in the industry, clarifying the best way to use video for advertisers, online video websites and agencies. Dive Video provides the roadmap  for both those who are  producing  and  promoting  content  as  well  as  those  advertising  across  different devices,”  said Bhasker  Jaiswal,  Managing  Partner  of  Business  Intelligence,  OMD China.    “DIVE  VIDEO  is  path-breaking  research  which  covers  consumers, 
advertisings, sites as well as devices,” he added.

Netizens now spend 80 minutes per day watching online video, making it a crucial form of media that marketers have to engage with to reach their audience. Discussion about OTV however has been focused on increasing advertising budget on video, but few have touched upon the challenges of how to do online video right. This study reveals new insights about the OTV consumer journey and their reactions to video advertising. By surveying consumer OTV watching behavior across tiers 1-4, and tracking their exposure to advertising, OMD was able to map out the path to achieve higher ROI and efficiency on OTV advertising.

WHAT WE FOUND OUT
1.    People discover OTV content outside of OTV platforms. Internet search (41%) and WOM (37%) are the top sources for people to discover new content. 
2.   OTV watching is habitual: 69% of OTV viewers already know what they want to watch and 41% consistently use their favorite video platform. 
3.    Content  is  not  where  OTV  players  differentiate  themselves.  Among  top  5 reasons  to  choose  the  OTV  platform,  only  one  relates  to  content  on  the platform,  with  the  rest  concerning  user  experience.  With  big  OTV  players competing for the hottest content in the market, niche players will need to rely more heavily on self-produced content to attract a loyal audience.
4.    Device  truly  matters  for  OTV  advertising.  Mobile  ads  outperform  PC  ads  in driving  purchase  intent  (13%  vs  8%),  whereas  PC  ads  still  reign  for  driving awareness. Audiences also react differently to ads on different devices. Female react better to mobile ads while older audiences are more heavily influenced by 
PC ads.
5.  Sometimes less is more: frequency capping and short ads achieve higher recall. Brand recall is best at a frequency below 5+, and product recall at a frequency of  5-10+.  Short  video  ads  (15’s)  outperform  longer  versions  (30’s)  across  all brand  metrics  including  ad  recall,  product  recall,  brand  recall,  and  purchase intention. 

Arlene  Ang,  CEO  OMD  China  commented,  “Dive  Video  will  help  advertisers  tackle the  challenges  in  video  advertising  by bringing  clarity  on  what  drives  OTV viewership  and  how  advertisers  should  invest  in  OTV  to  achieve  media  and business objectives.” She continued, “OMD’s focus to deliver business results to our clients  is  what  drives  us  to  continually  innovate  to  offer  smart  media  investment thought  leadership.  We  see  ourselves  as  a  business  partner  that  provides  smart data solutions that drive business results.”

About OMD

OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented seven consecutive times; Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. 

OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).

OMD China (www.omd.com/china), a leading marketing communications specialist delivering business-oriented media investment solutions has been driving momentum within the industry over the past three years in China. Operating in Shanghai, Beijing and Guangzhou, OMD has more than 800 trained media specialists who embrace a client-centric vision and solution-driven approach. The OMD team is committed to building sustainable competitive advantage for clients in this complex and rapidly evolving market. OMD consistently demonstrates best-in-class financial practices, is 100% audit proven and has a 100% client retention rate. OMD continues to raise the bar in terms of industry thought leadership and achievements and is the recent recipient of 2013 Cannes Lions Awards, 2013 ROI China Awards, 2013 Spikes Asia Awards and 2013 China Advertising Great Wall Awards.

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Sunday, August 9, 2015

What A Pinaymediaplanner Should Do In Case Of Fire

Posted By: Tech Support - Sunday, August 09, 2015

March is Fire Prevention Month. Yearly, even as fires ironically rage through different spots in the country, fire drills and fire prevention awareness campaigns and seminars are conducted. This doesn't stop fires from happening in these hot summer months, but these campaigns sure help individuals protect themselves from possible calamities.

So, what does a Pinay Media Planner do when a fire suddenly breaks out in her building?
  1. Stay calm. You won't be able to rush out of the building as soon as you can if you panic.
  2. Get only what is readily available in front of you and on your person as soon as you hear the fire alarm. If possible, keep your smartphone and important gadgets at hand. If it will take you more than a minute to pack all of your laptop's peripherals, forget the peripherals, just grab the laptop, close the lid and worry about the OS crash (if you're on Windows or Linux) later.
  3. Don't bother taking the elevator, take the stairs through the fire exit.
  4. If smoke is already filling the room and the building, crawl on the floor in order to stay out of the smoke and get to the nearest fire exit as soon as possible.
  5. If your clothes catch fire, roll on the floor/ground to put it out. If someone else's clothes catch fire, smother it with a thick piece of cloth, like a jacket, coat, or thick pashmina shawl. Hopefully, you'll need to do this when you're already outside the building.
Don't go back inside to rescue things. Not even when you feel like there's still time to do so. Memorize where the fire exits are, so that in a panic situation like this, you'll still be able to get yourself to safety.

For more resources, check these links:



As always, Pinaymediaplanner, stay beautiful. ;)


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Saturday, August 8, 2015

The Stellar Rise Of Emman Ordinanza

Posted By: Tech Support - Saturday, August 08, 2015
Quite long ago in the pre-digital age when there was still such a word as "boredom",  people would read Filipino comics.  Among the favorites was a character named Zuma.  Zuma's body has a snake part/protrusion on both his shoulders.

As told in the comics, Zuma is a demigod and the son of the Aztec serpent god Kukulkan ("Feathered Serpent"). He had been entombed in a buried Aztec pyramid until unearthed by an archaeological expedition team. Unleashed into the modern world, Zuma goes on a murderous rampage, preying particularly on virgin women who he rips and eats the hearts of.

One day in 2001, Zuma showed up on stage in a Christmas Party of what was then the hottest ad agency in the Philippines.  Unearthed not by an archaeological expedition team but by the fires of his own creativity, "Zuma" a.k.a. Emman Ordinanza, signaled the beginnings of his release from entombment.

For those who may not know it, our dear Emman had his beginnings in the Finance Department.  Mind you though, those were the days when the accountants and bookkeepers in Finance were themselves infected by the creativity which came from the other departments because then, everyone was "under one roof" so to speak.  So opposite from the unemotional and impassive folk we outsource our finance work to these days.

Just a few years after the Zuma appearance, Emman crossed over from Finance into Media at UniversalMcCann.  It was there under the tutelage of the 'best of the best' that Emman's rise began.

Then came the point when the UM stalwarts slipped into a three way diaspora.  Some went the way of Venus in Zenith Optimedia (then in Gamboa St.), some went the way of Malu Vasallo in OMD and then regrouping at MEC, and some went the way of moving into their own personal ventures of media sales.   The trailblazer that he was, Emman took a different route.  Mindshare.

Gathering more experience at Mindshare, Emman then hopped over to Starcom.  If one were to map out his offices, it would be as if he was just traveling from the Buendia side of Ayala Avenue all the way to EDSA.  However at the rate he was going, another stop in Ayala Avenue was too small a leap.

Little wonder then that the next appointment was overseas - Starcom South East Asia based in Singapore.  "Then after I was moved to Starcom China to handle P&G account", says Emman.  "I have lots of stories to tell.  I've been out for almost 5 years". 

Now, Emman Ordinanza is back in the Philippines - with
Zenith Optimedia Manila.  Through the quick chat with Emman, Pinaymediaplanner.ph could sense that there is still so much fire raging within.  "Digital is really growing, that's where the industry is going to anyway, but what I'm seeking for is more cross platform possibilities".


As we see Emman on the rise, one can really tell, this guy's going places.  CEO may just be a matter of time.  From where we stand, we give two thumbs up - definitely CEO material.  After all, how can you go wrong when the foundations have been laid in the supposed "backroom" of the Finance Department.

When Emman closes in to the top, world, you watch out!





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Monday, July 27, 2015

Starcom Is Media Agency of The Year!

Posted By: Tech Support - Monday, July 27, 2015
Congratulations to Starcom for winning 2014 Media Agency of the Year and winning the Media Excellence Award!  Great start for Leah Besa-Jimenez and team.


Photos from Oyie Pingol.



Thursday, June 4, 2015

Once again, Venus Navalta resurfaces from retirement

Posted By: Tech Support - Thursday, June 04, 2015
There was a time when we thought that resurfacing from retirement was the domain of one man - the late Meckoy Quiogue.  Now, it seems like we're having a deja vu.  Venus Navalta is definitely on the scene and there is no better time to do the same as what Meckoy has done than now.

Two big events take place in Venus' life this month.  The start of something new at Interpublic in the Philippines, and of course, her birthday at the end of June.

The highly respected Venus comes out of retirement (again) to move into a role as technical advisor of Interpublic Group Philippines, in what could prove to be one of the biggest people moves for 2015 in the Philippines.  Venus comes full circle as she returns to the company where she spent 17 years of her career.

We all recall the influence Venus had for many years in a number of senior roles at IPG-owned McCann Worldgroup, arguably the Philippines the most powerful agency, where she oversaw both creative and media.

Venus' last agency position was as president of Zenith Optimedia Philippines which she left in February last year after a three-year stint to take a break from the industry and spend time with the family.

In an exciting move which will create a force to reckon with, the agency Venus will oversee partners with TouchDDB in order to create a new entity to blaze the trails in media marketing.

With all eyes trained on this new alliance, the industry expects the emergence of ex-UniversalMcCann veterans gravitating towards the new power team.

Now, advertising is really more fun in the Philippines!




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Related Post:



Spotlight: Venus Navalta - Family-loving Serenity-seeker


Venus Navalta, as we painted a picture of her, is a go-getting woman who has shown her talent even while she was still in school. She graduated with a major win, “Best in Thesis,” for her series of documentaries on cultural minorities, in a nationwide competition for students. At a young age, ...Read More.


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