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– Jon Munsell

Thursday, November 6, 2014

Media Outlook 2015 to be held at Fairmont Hotel

Posted By: Tech Support - Thursday, November 06, 2014

December 16, 2014, Tuesday, 1:30-5:00PM
Fairmont Hotel, Makati Avenue, Makati City

2015 will be an interesting year for the media industry in the Philippines as the ASEAN integration and pre-2016 election fever takes center stage among other developments.

The Media Outlook 2015 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed - ‘Will TV continue to be the dominant consumer touch point?’ ‘What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?’

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.

The Panel of Experts is composed of the following:

1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Lloyd Tronco, Executive Director, PhilCourse
3. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.


1. TV Ratings and Radio Ratings by Gabriel V. Buluran, General Manager of Kantar Media Philippines

I. The state of TV viewing in the Philippines
a. Urban vs Rural viewing
b. Top channels
c. Top Genres
d. Twitter and TV viewing

II. Kantar and KBP radio ratings data
a. Radio listening trends across the country
b. Popular stations
c. Popular genres
d. Impact of mobile technology on listening habits

III. Advertising Expenditure information
a. Value of Philippine advertising in 2014
b. Prospects for 2015
c. Top advertisers
d. Top categories

2. The Outlook for OOH by Mr. Lloyd Tronco, Executive Director of PhilCourse

I. Latest audience measurement information
a. Estimate of OOH’s reach
b. Profile of consumers exposed to OOH
c. Popular OOH executions
d. Latest OOH advertising figures
e. Forecast for 2015

3. Results of the recently completed National Urban Media Insights Study by Jay Bautista, General Manager of Strategic Consumer and Media Incites, Inc.

a. Popular touch points for Filipinos
b. Latest online trend
c. Latest mobile trend
d. Digital and Traditional media (competition vs collaboration)

Discounts and Payment Scheme

PHP 4,000 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/ Students/ Government

LEARN MORE:  www.fmi.com.ph

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.

For Sponsorship and Registration

Call: +632 – 896 0639, 896 0637

Fax: +632-890-2101, 896 0637
Email: norelyn@fmi.com.ph
Visit website: www.fmi.com.ph

Monday, November 3, 2014

Media Outlook 2015 Speaker Profile : Gabs Buluran

Posted By: Tech Support - Monday, November 03, 2014

Gabriel V. Buluran

General Manager
Kantar Media Philippines

Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.

He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.

Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.

Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.

Media Otlook 2015

Sunday, November 2, 2014

Media Outlook 2015 Speaker Profile : Jay Bautista

Posted By: Tech Support - Sunday, November 02, 2014

Jay Bautista

General Manager
Strategic Consumer and Media Incites

Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.
Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).

He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.

Media Otlook 2015

Wednesday, October 29, 2014

Media Outlook 2015 Speaker Profile : Lloyd Tronco

Posted By: Tech Support - Wednesday, October 29, 2014

Lloyd Tronco

Executive Director

Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising, a company based in Bacolod by 1994.

In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, Philip Morris, and Globe Telecom, until early 2005.

Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.  He currently heads the Philippine Center for Out-Of-Home Media Research and Science (PhilCourse), which is the repository for information on the OOH media industry.

Media Otlook 2015

Wednesday, January 1, 2014

Omnicom Media Group Philippines’ M2M Appoints Rico Salas As Client Service Director

Posted By: Tech Support - Wednesday, January 01, 2014
“M2M prides in having a strong culture of client service excellence. Rico Salas’ extensive knowledge of the media industry and his experience in handling a wide range of industries are a big plus in our mission to expand our client portfolio. The team is looking forward to learning and collaborating with him in growing M2M.” — Fen Marquez, General Manager, M2M
“Aside from being a seasoned industry veteran, Rico has strong mentoring skills that could go a long way in our commitment to continually hone and develop OMG’s younger pool of talents. We see and welcome his enthusiasm in giving back to the industry by helping in our OMG University programme. “ — Mr. Nic C. Gabunada, President and CEO, Omnicom Media Group Philippines
M2M media network, a subsidiary of Omnicom Media Group, has appointed Rico Salas as Client Service Director.

An industry veteran, Rico Salas has over two decades of experience in media planning and marketing communications. Salas has led and managed accounts in different verticals: banking and finance, government, institutional, telecom, pharmaceutical, food, retail, electronics, appliances and fixtures, and even sports and apparel. Before joining M2M, Salas was AVP-Connection Director for 720° Consumer Connect, Inc. (formerly Adformatix Media Division). In this post, he was in charge of the organization’s strategy planning, account servicing, client liasons, as well as its communications portfolio.

Rico Salas’ illustrious career began with being appointed as the Media Group Head for Dentsu Young and Rubicam-Alcantara right after college. In 1992, he joined Lowe, Lintas and Partners as Deputy Media Director, where he led blue-chip brands such as Mitsubishi, Honda, Nike, Hanes, Purefoods and Smart Communications.

Advancing in his career, Salas then took on the task of being the Media Director for Carat Philippines in 2003. In the course of his career, Salas has worked with agencies such as Optimum Media and Euro-RSCG. In his career, Salas has handled prime accounts such as Meiji, Sharp, Toshiba, Philips, Wyeth, GSK, Kia, Hyundai, Nissan, and PLDT.

Salas is undoubtedly gifted with attention to detail, strong leadership skills, and a personable approach with his staff. These skills and talents have allowed him to give his previous clients a winning edge.

Leveraging his extensive industry knowledge and management experience, Salas is tasked to drive and strengthen M2M’s client service team as well as contribute to new business development.
Rico Salas’s appointment is effective immediately and he reports to Fen Marquez.

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